Apis India and their climb to success

Learn how Apis India went from providing honey to Dabur and Patanjali to becoming the competitor of those brands. Read to know the success journey of this Delhi-based family business.

The ancient medical texts of Ayurveda have generously used honey for various medicinal purposes. From treating wounds and eye diseases to treating asthma and leprosy, honey has always been an essential part of India. According to the Department of Agriculture, 35,000 metric tonnes of honey was produced in 2005-06. In the next 12 years, the production increased by 200% and reached 1.05 lakh metric tonnes.

When anyone says honey, most Indians think of brands like Dabur and Patanjali. What many don’t know is that the honey that came from these big brands was sourced from a place that had its roots in a small trading shop in Delhi established in 1924.

This was Apis India Limited. Which went from trading spices and honey to becoming India’s fast-growing FMGC company. It is currently governed by the third generation of entrepreneurs. Their decades of experience in honey sourcing gave them a network of over 5000 beekeepers from 15+ states across India. 

Due to their great connection with beekeepers, Apis India Limited was able to create its flagship product Apis Himalaya Honey. They offer unique honey products like acacia honey, lychee honey, wild forest honey and even eucalyptus honey. These exotics flavours come with Indian recognised flavours like Tulsi Honey, Lemon Honey, Ginger Honey and more.

When they realised that the per capita consumption of honey was more in the USA and Europe, they took their product to international waters and became exporters to 25+ countries including Canada and the Gulf countries. They are the largest exporter of high standard goods to the USA, Canada and the Gulf countries. They have received numerous entrepreneurial awards, both domestic and international, for their work.

Later they even moved into various categories like honey, dates, jams, ginger and garlic paste, soya chunks and more. They even partnered with Argentinian Arcor Group, to be the sole distributor of their confectionaries in India. Apis has also gone on multiple e-commerce sites like Amazon, Flipkart, Big Basket, DMart and many more. 

To garner more attention for the B2B platform they had badminton player PV Sindhu as their brand ambassador. In 2020, they became the associate sponsor for IPL’s Rajasthan Royals. From serving big brands to becoming their own brand, Apis is a solid example of what success in the entrepreneurial scene looks like. From being small traders to now being a company that had expected to close at Rs 200 crore in FY 2020-21.

Tags : #ApisIndiaLimited #ApisHimalayaHoney #honey #export #FMGC #Dabur #Patanjali #honeyproducts #successstory #MediSpeak #smitakumar #medicircle

Related Stories

Loading Please wait...

-Advertisements-




Trending Now

Dish TV Revolutionizes Entertainment with ‘Dish TV Smart+’ Services, Offering TV and OTT on Any Screen, AnywhereApril 26, 2024
Arohan Financial Services Recognized Among India's Best Workplaces in BFSI 2024April 26, 2024
Why Podcasts Are the Next Big Thing in Healthcare Advertising in IndiaApril 26, 2024
Challenges of Child Growth at High Altitudes: New Study Reveals ImpactApril 26, 2024
Staying Cool in India's Scorching Heat: Heatwave Safety TipsApril 26, 2024
The Dark Side of Neotame (Artificial Sweetener): New Research Raises Concerns about Gut HealthApril 26, 2024
Sightsavers India Fellowship Program Invites Applications for Promising OphthalmologistsApril 25, 2024
Transforming Brain Healthcare: India's Visionary Task Force for Neurological DisordersApril 25, 2024
The Battle Against Malaria: Rising Trends and Vaccine InnovationsApril 25, 2024
Talc and Asbestos Controversy: Inside Johnson & Johnson's Courtroom StruggleApril 25, 2024
The Hidden Struggles of Parenthood: Addressing Isolation, Loneliness, and BurnoutApril 25, 2024
FDA Confirms Bird Flu Virus Remnants in Pasteurized Milk: Safety and Regulatory InsightsApril 24, 2024
Sarvodaya Hospital Redefines Total Knee Replacement Surgery with Augmented Reality April 23, 2024
Fateh Education announces partnership to expand educational opportunities for Indian studentsApril 23, 2024
10 Strategies to counter disinformation for the healthcare digital ecosystemApril 23, 2024
Is Selling Over-the-Counter (OTC) Drugs in General Stores A Step Towards Affordable Healthcare in IndiaApril 23, 2024
Student Health Crisis: Food Poisoning Incident Strikes Pune Coaching CentreApril 23, 2024
The Impact of Diabetes on Kidney Health: Diabetic Nephropathy ExplainedApril 23, 2024
Toddler Hospitalized After Consuming Expired Chocolates: Health Concerns RaisedApril 23, 2024
After months of diagnostic delay, a migrant worker could access TB services only when a community health worker met himApril 22, 2024