The All India Institute of Medical Sciences (AIIMS) has taken a monumental step by wholeheartedly endorsing the 'Ayushman Bhav' campaign launched by the Central government. As a premier healthcare institution in India, AIIMS is committed to making healthcare accessible and affordable for all citizens. By actively participating in this initiative, AIIMS wants to identify and facilitate beneficiaries of the Ayushman Bharat Pradhan Mantri Jan Arogya Yojana (AB-PMJAY).

The healthcare landscape in India is evolving rapidly, with the government introducing several innovative schemes to provide quality healthcare to its citizens. One such initiative is the 'Ayushman Bhav' campaign, a transformative effort aimed at making healthcare more accessible and affordable. At the forefront of this campaign's implementation is the renowned All India Institute of Medical Sciences (AIIMS).

Understanding the 'Ayushman Bhav' Campaign: The 'Ayushman Bhav' campaign is a visionary project launched by the Central government to revolutionize healthcare delivery in India. At its core, the campaign seeks to ensure that every citizen has access to quality healthcare without worrying about the cost. Central to this initiative is the Ayushman Bharat Pradhan Mantri Jan Arogya Yojana (AB-PMJAY), which provides health insurance coverage to millions of families across the country.


AIIMS has embraced the 'Ayushman Bhav' campaign. Recognizing the importance of this transformative initiative, AIIMS has committed to actively support and promote its objectives. Let's get into the key actions and strategies that AIIMS is implementing to make this campaign a success.

Ensuring Recognition of AB-PMJAY Beneficiaries: A fundamental goal of AIIMS in promoting the 'Ayushman Bhav' campaign is to ensure that all AB-PMJAY beneficiaries receive the recognition they deserve. This includes individuals visiting the Outpatient Department (OPD) or those getting admitted to inpatient wards.

Deployment of Dedicated 'Ayushman Mitras': To streamline this process and provide efficient service, AIIMS is deploying a dedicated team of 'Ayushman Mitras' at patient admission counters. These individuals play a crucial role in collecting relevant patient data, ultimately confirming their AB-PMJAY coverage status. This proactive approach aims to minimize delays in the registration process and expedite access to healthcare services.

Informing and Assisting Patients: AIIMS recognizes that awareness and assistance are paramount to the success of the 'Ayushman Bhav' campaign. To achieve this, the 'Ayushman Mitras' go above and beyond their duties. Apart from patient admission counters, they also visit patients in their respective wards to inform them about their AB-PMJAY beneficiary status, especially if they were previously unaware. Furthermore, these dedicated individuals assist patients in navigating the complexities of the scheme, ensuring that they fully benefit from it.

Monthly Training and Awareness Sessions: An integral aspect of the campaign's success is creating awareness and building capacity among healthcare professionals. AIIMS is committed to achieving this through monthly training and sensitization sessions for its faculty and residents. These sessions cover essential topics such as AB-PMJAY and ABHA ID, ensuring that the medical staff is well-informed and capable of effectively implementing the campaign's objectives.

Promoting the Use of ABHA ID: As part of its commitment to the 'Ayushman Bhav' campaign, AIIMS encourages the use of ABHA ID as a single unique identifier for patients. The institution is taking proactive steps to generate ABHA IDs for all patients visiting its premises. This innovative approach not only simplifies record-keeping but also facilitates seamless access to the benefits offered under the Ayushman Bharat Scheme.

Educational Outreach for Enhanced Awareness: Effective communication is key to creating awareness. AIIMS plans to use educational tools to spread information about AB-PMJAY and its associated processes. To reach a broader audience, a short educational video about AB-PMJAY and its workflow will be played in both outpatient and inpatient areas within the institution. Additionally, informative posters highlighting the advantages of the Ayushman Bharat Scheme will be prominently displayed across AIIMS, serving as constant reminders of its benefits.

Promoting Blood Donation and Organ Pledges: AIIMS's commitment to community well-being extends beyond AB-PMJAY. The institution has directed its blood banks to conduct monthly in-house and outreach blood donation camps. These activities serve to promote voluntary blood donation, contributing to the noble cause of saving lives. Furthermore, AIIMS plans to intensify awareness campaigns for organ donation in clinical care areas and waiting rooms, encouraging more individuals to pledge to this humanitarian cause.

AIIMS's proactive involvement in the 'Ayushman Bhav' campaign demonstrates its commitment to enhancing healthcare accessibility and coverage across India. By actively identifying beneficiaries, providing much-needed assistance, fostering awareness, and promoting responsible healthcare practices, AIIMS is playing a pivotal role in ensuring that the benefits of AB-PMJAY reach those who need them the most. As AIIMS continues to champion this cause, it brings us one step closer to achieving the vision of a healthier and more prosperous India