Lavanya Sunkari is the Co-Founder of Laurik based in Hyderabad. Laurik is the world's first Lauric enhanced Coconut shots for Health and Beauty. It is a nutraceutical startup that produces lauric-based shots for skin, hair, and overall health.

Currently, the Indian market imports more than it exports; USD 1.5 billion in exports and USD 2.7 billion worth of imported nutraceuticals.

Laurik shots

1 in 5 millennials suffers from liver dysfunction due to supplements. These supplements for skin, hair, or health lead to liver dysfunction once the person reaches 35-40. This fact alarmed Lavanya and she decided to find a solution to this problem. It took 18 months of extensive research by top scientists to get the final product.

The founder, Lavanya discovered that lauric is an excellent miracle ingredient found only in coconut and mother’s milk and can do wonders for skin, hair, and overall health.

Lavanya says, “Lauric is the precious miracle ingredient present only in mother’s milk and the coconut in the right compound structure. Every shot has 53% of Lauric element that is similar to mother’s milk. It acts as an antibody, antimicrobial, antiviral, and antibacterial.”

As per the statistics, 21% of all Indians are obese, 20% from high blood pressure, and 9% from diabetes. Coupled with holistic wellness trends spurred nationwide by events of 2020 and 2021, these lifestyle diseases can be managed partially with vitamin and mineral supplementation.

Prime USPs of Laurik

They are 1st in the world to work on lauric. They have applied for patents for 8 formulations after undergoing extensive research. The formulations are completely clean-label-certified products. 

Clean label certification means passing several contamination tests, No pesticides, No heavy metals, and No chemicals.

It can be used by both men and women. You can have Laurik shots anytime a day. Eat one shot a day for clear skin and strong hair. 

Lauric acid can be metabolized into ketone bodies, which are important energy sources for extrahepatic organs in the body, such as the brain, heart, and muscle. Among all fatty acids, lauric acid contributes the least to fat accumulation.

Lives touched so far

Grown 600% in terms of customer base.

Laurik good sleep tablet

• The formulation is in the form of a bite and a tablet. All-natural ingredients are bound together so that it gets easy to consume. 
• Laurik good sleep tablet consists of lauric, chamomile, Tagar flowers, green tea, valerian root, plum, etc. 
• Vitamins and minerals are absorbed better by the body when they are taken in the form of food. Laurik possesses an 83% higher absorption level. 
• Laurik products are not habit-forming at all. None of the ingredients are habit-forming. 
• The formulation induces sleep in a natural way. It increases your melatonin levels and calms your mind to regulate peaceful sleep. The tablets are really helpful in curing the issues of Insomnia and Restlessness. 
• Take one tablet with water 1 hour before sleep.

Fund utilization

A major percentage of funds were utilized in making efficient formulations and certifications. Rest were utilized for client acquisition, D2C brand, and Tech automation. Till now they have launched 8 formulations and many more are there in the pipeline. 

Lavanya emphasizes, “Lauric is a miracle ingredient, it helps in boosting the immune system too which is the basis of the human body.” 

A word about Medicircle

Information is very reliable since people get to know about the product/solution directly from the founders. 

Learnings for aspiring entrepreneurs

The market plays a key role in success. First, build the right financial market and then take it to the investors.

(Edited by Renu Gupta)