Habbit Health and easy nutrition gain for Indians

Every day more than 3000 children below the age of 5 die in India due to malnutrition and deficiencies. Learn how Habbit Health is aiming to transform India's health and nutrition.

Every day more than 3000 children below the age of 5 die in India due to malnutrition and deficiencies of Vitamin A, iron, iodine, zinc and folic acid. On average there is a deficit of 25 grams of protein in Indians. But many Indians are trying to incorporate more healthy foods into their diet. Last year an average Indian spent around $2 on nutritious food which will increase to $18 by 2025.

A big problem in the health and nutrition market is that many Indians don’t know which products are actually nutritious. The same problem was faced by Dhruv Bhushan. After understanding more about nutrition he was able to shed 70 kgs. He teamed up with Dev Kabir Malik to help others reach their peak health by eating right.

Dhruv Bhushan has studied economics (with honours), law and is an MBA from the Indian Institute of Management Indore. He built and exited from startup StudyBud and is an angel investor in BharatPe, Rupifi and Qbera. Dev Kabir Malik was the creative director of B9 Beverages, renowned for Bira91. His studio has worked on designing BharatPe, Sleepy Owl, Treebo Hotels and Zilingo.

So Habbit Health was launched in New Delhi in 2019. They make nutritious products that fit seamlessly into anyone’s daily lifestyle without any compromise on taste. They have a range of products from protein and nutritional shakes to treats like cookies and ice cream. Around 85% of Indians are protein deficient. Habbit has 2 protein options for them of which one is completely plant-based.  

Generally, even the healthy ice creams have around 250kcal to 260kcal. The most calorie-less ice cream in the world was made by US-based Halo Top of around 80kcal. But Wise Creams have brought that down to 30 to 50kcal. Healthy ice creams are consumed by only a fraction of society. In 2020, India’s ice cream market was worth $1.9 billion of which the diabetic/dietetic ice-cream segment was around $109.1 million.

In March 2020, they had raised an undisclosed amount by 3one4 Capital, Better Capital and First Cheque. Despite their pathbreaking innovations, Habbit has kept its products in the competitively priced range of Rs. 40 to Rs. 100 per serving. As many as 71% of Indians feel their health worsening due to the lockdowns. Will Habbit Health help millions of Indians achieve their peak nutrition and fitness?

Tags : #HabbitHealth #DhruvBhushan #DevKabirMalik #healthyfood #nutrition #3one4Capital #BetterCapital #FirstCheque #WiseCreams #MediSpeak #smitakumar #medicircle

Related Stories

Loading Please wait...

-Advertisements-




Trending Now

Kaya Expands in Ludhiana with its 76th Clinic, Elevating Skincare with Advanced Wellness Solutions October 09, 2024
Dr Raj Nagarkar Becomes India’s 1st Oncologist on Cambridge Medical Robotics’ Advisory BoardOctober 09, 2024
Workplace Stress and Burnout Rate Reaching Critical Levels for Indian Employees, Warn ExpertsOctober 09, 2024
Are We Really Living Longer? The Surprising Reality of Life Expectancy TodayOctober 09, 2024
Could Your Irregular Heartbeat Be Reversible? How New Research is Redefining Atrial Fibrillation CareOctober 09, 2024
Defying the Odds: The Innovative Treatment Prolonging Life in Advanced Breast CancerOctober 09, 2024
Medanta Doctors Recognised in Stanford University's Global Rankings of Top 2% ScientistsOctober 09, 2024
Vector-Borne Diseases in India: 2024 OverviewOctober 09, 2024
What Makes The Mind Hear Voices: The Truth Behind Hearing Voices in SchizophreniaOctober 08, 2024
Preventing Pregnancy Complications: Why a Healthy Weight Before Conception MattersOctober 08, 2024
Are Your Favorite Beverages Putting You at Risk of Stroke? Here’s What the Latest Research SaysOctober 08, 2024
Sharp Sight Eye Hospitals Emphasizes Importance of Regular Eye Checkups with New Campaign Featuring Shishir SharmaOctober 08, 2024
Microplastics in Bloodstream: The Hidden Link to Cardiovascular and Neurological DisordersOctober 08, 2024
India Joins International Medical Device Regulators Forum: A Leap Toward Global Health CollaborationOctober 05, 2024
The Science of Overeating: Why You Can’t Stop at Just One BiteOctober 05, 2024
The Toxic Truth: How Alcohol Fuels Six Deadly CancersOctober 05, 2024
Lenacapavir: India’s Pharmaceutical Giants to Produce a Twice-a-Year Pill Poised to Rewrite HIV PreventionOctober 04, 2024
Can Ending Smoking by 2050 Really Save 1.2 Million Lives? New Lancet Study RevealsOctober 04, 2024
Colon Cancer Crisis: Why It’s Attacking Younger GenerationsOctober 04, 2024
Eye Health Program for Low-Income Residents Launched in Hingoli, MaharashtraOctober 04, 2024