Indian beauty brands' triumphs over foreign brands 

As many customers realised the perils of chemicals, natural and herbal brands like Himalaya, Dabur, Biotique and Patanjali have gained centre stage.

The Indian Beauty and Personal Care (BPC) market was expected to grow at a CAGR of 9% and become a $22 billion industry by 2022. The personal care industry saw a steady rise simultaneously with the income of Indians. This created a strong desire to upgrade the quality of life.

The most important sector within the industry was Mass beauty worth $11 billion. Skincare was the major topic within this section. It was followed by hair care and personal hygiene products, with a combined market value of $3 billion. 

But the pandemic screeched its breaks and the industry incurred a loss of Rs 70 billion in 2020. Yet it is believed it will regain its momentum and reach $28958 million by FY26. Till 2016, the biggest players in the market were all international players namely, Hindustan Unilever, Colgate-Palmolive India and L'Oréal India. Their combined market share was 36.4%. 

But the tides have changed. In 2018, herbal cosmetic and wellness segment grew by 15-20%. As many customers realised the perils of chemicals, natural and herbal brands like Himalaya, Dabur, Biotique and Patanjali gained centre stage. Since 2017, Vandana Luthra’s VLCC brand has dominated the global herbal skincare market especially in South Asia and the Middle East. 

With these leading players, many lesser-known companies started receiving the spotlight. Companies like Khadi Essentials, Dr Sheth’s, Kama Ayurveda and more started serving not only the Indian demographic but also foreign. Brands like Estee Lauder, Body Shop and Bobbi Brown are facing competition in the premier and luxury category from Indian brands like Shahnaz Hussain and Forest Essentials.

Seeing the rise of ‘natural and organic’, Sequoia India contributed Rs 130 crores in MamaEarth and Procter & Gamble announced a growth fund of Rs 400 crores for the Aatmanirbhar ideology. The demand for herbal and ayurveda in the Indian market is undeniable. According to Goldstein Market Intelligence, the top companies in the Indian cosmetics market are Himalaya, Biotique, Dabur, Lotus and Patanjali. 

Hindustan Unilever Limited claims that consumers are themselves wanting ‘meaning over materialism’. It is time to contribute our bit in the vocal for local campaign. Vocal For Local not only helps the Indian economy but also nurtures our traditional roots. Which Indian healthcare brand are you most proud of?

Tags : #ayurveda #skincare #Himalaya #Patanjali #Dabur #Biotique #herbalskincare #vocalforlocal #Aatmanirbhar #smitakumar #medicircle

Related Stories

Loading Please wait...

-Advertisements-




Trending Now

Surviving Against the Odds: Steven Spinale's Journey After an Ingrown Hair Turns DeadlyMarch 29, 2024
10 reasons why media research and Planning are essential in Healthcare marketingMarch 29, 2024
The Surprising Link Between Sleep and Age Perception: What You Need to KnowMarch 29, 2024
The Dark Side of Beauty: Kidney Damage from Hair Straightening TreatmentsMarch 29, 2024
The Dark Side of Beauty: Kidney Damage from Hair Straightening TreatmentsMarch 29, 2024
Avance Clinical at World Vaccine Congress to Share Latest Vaccine Clinical Trial News Including an HIV-1 StudyMarch 29, 2024
Sexual wellness superstore, Love Depot launches digital campaign to deliver every desireMarch 28, 2024
Recharge Your Life: Simple Ways to Boost Your Physical and Mental EnergyMarch 28, 2024
The Neurological Toll of Common Household Chemicals: Insights from Recent ResearchMarch 28, 2024
The Aging Puzzle: Decoding the Mechanisms of AgingMarch 28, 2024
The Double-Edged Sword of Kala-azar Treatment: Shedding Light on Eye ComplicationsMarch 28, 2024
FTCCI Launches Industry-Academia Connect to improve the employability of Engineering Graduates and address the growing demand for Talent in Emerging TechMarch 27, 2024
NTT and Olympus Begin World's First Joint Demonstration Experiment of Cloud Endoscopy SystemMarch 27, 2024
NTT and Olympus Begin World's First Joint Demonstration Experiment of Cloud Endoscopy SystemMarch 27, 2024
2nd Edition of IIFL JITO Ahimsa Run for peace & for non-violence to be held on 31st MarchMarch 27, 2024
Brij Hotels Announced 4 Million in Series A Funding March 27, 2024
Combatting Childhood Sedentariness: The Key to Preventing Premature Vascular DamageMarch 27, 2024
Crucial Findings: Unlocking Paths to Combat Ebola's DevastationMarch 27, 2024
Guarding Against Disease: The Crucial Role of Oral Hygiene in Preventive HealthcareMarch 27, 2024
Sanofi & Cipla announce exclusive distribution partnership to expand reach of CNS portfolio in IndiaMarch 26, 2024