Meet Neha Tandon Sharma, Isadora Lifestyle’s Chief Dreamer and Aeterno Partners Founder & Managing Partner on sailing through COVID-19

▴ neha-tandon-sharma-isadora-lifestyles-aeterno-founder-covid19
Neha is passionate about women fashion and she immensely believes in ‘by the women, of the women and for the women’. “It has been like being hit with a tsunami,” she says on pandemic & lock-down.

As the world experiences troublesome occasions due to COVID-19, as a news platform, we initiate to keep your morale high by writing about how a few people are functioning to inspire your wellbeing and occupation. In this activity, we searched for top financial specialists and business visionaries of India on how they are dealing with their assets to remain above water. 

Neha Tandon Sharma, Chief Dreamer at Isadora Lifestyle’s and Founder & Managing Partner, Aeterno throws light on how we can stay alive and run our businesses during this pandemic.

We trust our initiative will support the business visionaries and SMEs, who are attempting to beat the pandemic and do their best for the business. So read on to comprehend the slip-ups, recognize the chances, and generally communicate the right plans so the business heads the correct way.

Focus on – staying alive and running the business

Neha believes that this time of a global pandemic is a testing period for all and even more challenging for young companies that are on the verge of take-off. “Suddenly, the wind has been taken out of their sails and they find themselves rudderless. As an individual who has worked with several young companies and now a founder of a startup myself, I imagine that the scenario shall stay bleak for the next 2 quarters and the after-effects for 2 more quarters,” she says.

Now is the time to focus on staying alive and keeping the business running. “If needed, tweak the product to suit existing conditions,” she says.

Cash is King in these times, so hard decisions like whether something needs to be shut down as a loss-making product with a limited future or cutting on the workforce should be made now. Draw all the debts or open all the channels which will enable cash withdrawal at short notice, she says

Neha has listed some easy steps for startups to help cope with the economic slowdown due to the pandemic:

  • Don't die - expand your runway 
  • Conserve the cash - make it last for 18-24 months 
  • Zero-based budgeting - Take this opportunity to revisit the drawing board and question every expense item and re-budget
  • Over-communicate - Keep and take everyone together wherever you are headed
  • Communicate - Be it salary cut, higher working hours or reorientation instead of top-down instructions, let people get the logic of what and why you are doing something
  • Practice empathy - COVID-19 will pass but how you behave and treat people will be remembered. Do what you have to do but be compassionate and cooperative as much as possible
  • Hiring - Think hard before you hire. Don’t expect an uptick in revenue in the short term. Hire only if you have to
  • Marketing - Ramp up marketing gradually, everyone across the board is in hibernation mode. Consumption will be measured
  • Focus on superior customer service - Overdo customer service, surpass the expectations. Use lower volumes to give more attention to every customer
  • Pricing - Unless you are in B2B business, don’t reduce prices. For B2C consumption, discretionary product companies, the ones who want to buy will buy. Use this opportunity to serve customers better

 Neha feels a little taken aback by the whole lockdown situation. “Personally speaking, it has been like being hit with a tsunami. All was well a week earlier and next week the world came to a standstill. The entire experience has been surreal, right from mass- lockdown to crude oil prices going negative,” she says.

(Edited By Rabia Mistry)

Tags : #medicirclerendezvous #isadoralifestyle #aeterno #COVID19 #pandemic #womanpower #bythwoman #forthewoman #financialtsunami #rendezvous

Related Stories

Loading Please wait...

-Advertisements-




Trending Now

Yoga Beyond Fitness: Olive Hospital Spreads Awareness on Its Preventive Health BenefitsJune 21, 2025
Medanta- The Medicity Underscores Commitment to Holistic Well-Being Through Large-Scale International Yoga Day CelebrationsJune 21, 2025
The Rise of Digital Symptom Checkers in IndiaJune 21, 2025
3-D Printed Prosthetics for Indian AmputeesJune 21, 2025
The Silent Drain: Why NAFLD is Hurting Middle Aged India's Health and WalletJune 21, 2025
Doctors as Podcasters: Medical Advice on the AirwavesJune 21, 2025
Design health services around people, not the diseaseJune 20, 2025
Six Youth-Led Startups Championing Disability-Inclusive Innovation Win Youth Co:Lab National Innovation Challenge 2024-25June 20, 2025
Pan-India vision taking shape: 3 new hubs lift Pristyn Care to 8 hospitals, extending 24×7 cashless care beyond NCRJune 20, 2025
The YouTube Dentist: How One Family Faked Their Way Through Root Canals and Raked in MillionsJune 20, 2025
Is Loneliness Really Killing Us? A Surprising Twist in the Story of Human IsolationJune 20, 2025
Why This Common Medication Might Be Harming Your Strength and StaminaJune 20, 2025
Why Your Body Falls Apart at 44 and 60: The Two Shockwaves of AgingJune 20, 2025
Are You Outsourcing Your Intelligence to AI?June 20, 2025
ACT Fibernet Collaborates with Amazon Prime to Offer Prime Lite Benefits to Consumers June 19, 2025
CARE Hospitals Conducts “The Power of 3” Public Awareness Drive at Punjagutta JunctionJune 19, 2025
Legalising key population led health services in Thailand is a gamechangerJune 19, 2025
MGM Healthcare Successfully Performs Rare Endoscopic Skull Base Surgery on a 1-Year-Old with Brain Herniation inside NoseJune 19, 2025
Asian Paints’ Apcolite All Protek redefines the Gold Standard in Interior Paints with Breakthrough ‘Lotus Effect Technology’June 19, 2025
The Soft Touch of Tomorrow: Rural India's Lives Are Being Changed by 3D-Printed LimbsJune 19, 2025