Parentlane – startup on the mission to leverage technology for women and baby health

Parentlane was founded with the mission to empower parents to enhance holistic development of babies right from the beginning. Since its inception in the year 2015, the startup has been helping parents to raise healthy and happy kids.

Vijay Anand and Neeraj Kumar Gupta are the founders of Parentlane. Vijay is the CEO of the organization armed with a degree from IIM Bangalore.  Neeraj is the CTO. He is armed with a M Tech degree in communication and radar engineering from IIT Delhi. Through their initiative they are committed to make an impact on baby health using a data driven approach. Parentlane is a Bangalore based startup.

How does Parentlane help parents?

Parentlane is an AI powered digital health platform empowering the millennial women and health professionals to get key insights for proactive healthcare right from the stage of conceiving to throughout the pregnancy till the baby is 5-8 years of age. It helps moms as well as paediatricians get key indicators related to the child’s health. There are services for both pregnant ladies as well as moms. Parentlane provides a subscription-based service with a choice of annual, half yearly and quarterly plan for both the segments.

Based on the category of plan purchased like prime or pro, parents can avail the facilities. In the baby health plan they can avail facilities like free doctor consultation, digital prescription and care plan, free access to 10+ mom and baby specialist services, unlimited consultation from dedicated health coach, breastfeeding support, lactation counselling, baby food chart approved by nutritionists, baby development screening & activities from therapists, new mom care and emotional support. 

If a woman has just conceived there are subscription plans for her too to choose from. Like baby health plans the pregnancy plans have prime and pro options. Accordingly, pregnant women can avail facilities like free doctor consultation, access to care plans for all concerns, free access to 10+ pregnancy specialist services, dedicated health coach, unlimited consultations & chat with health coach, pregnancy health symptoms and management, mental health assessment & emotional support, nutritious diet charts approved by nutritionists, personalised fitness plans and counselling.

Parentlane also deals in women's health like PCOD reversal, ovulation disorders, blocked fallopian tubes, hormonal imbalance, endometriosis, fibroids, previous ectopic pregnancy, recurrent miscarriages, egg reserve, uterine factors, periods and vaginal health like abnormal bleeding and abdominal pain, fever during menstruation, unusual fluid discharge and pain, pain or discomfort during intercourse, soreness or itching in the vaginal area, regularising periods, painful periods and pre conception couple screening. One can find all health-related support at a single platform at the Parentlane app. The startup has also expanded into diabetes care, mental health, obesity and lifestyle management.

Tags : #parentlane #babyhealth #pregnancyplan #pregnancycare #preconceptioncouplescreening #onlineconsultation #smitakumar #medicircle

About the Author


Amrita Priya

The love for life-long learning brings me to this platform. There can be nothing better than learning from the experts when; it comes to; the domain of wellness and health-care. I am a writer who has loved exploring different mediums for the past two decades, be it the expression of ideas through books, magazine columns, newspaper articles, or digital content. This project is yet another satisfying avenue that keeps me hooked to the art of disseminating valuable information and in, this process enhancing the lives of fellow human beings and myself. You can write to me at [email protected]

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