Rooting Back and their natural skincare solutions


Deprecated: strlen(): Passing null to parameter #1 ($string) of type string is deprecated in /home/medicircle/public_html/script_newsdetails.php on line 75
There are only 7 women entrepreneurs for every 100 Indian entrepreneurs. Learn about 'Rooting Back,' an organic holistic skincare brand led by women entrepreneurs.

There are only 7 women entrepreneurs for every 100 Indian entrepreneurs. Women entrepreneurship in India is worse than in countries like Botswana, Nigeria and Ghana according to the Mastercard Index of Women Entrepreneurs. A mere 7% of women in India are in an earning position. This section of the population contributes 17% to India’s GDP. A report on entrepreneurship claims that women-run businesses can create employment for 150 to 170 million Indians. 

Like all mothers, Aditi Singh & Karishma Jasra were worried about their child’s health. The prevalence of detergents, deodorants and soaps in one’s life can lead to harm for their child. While discussing their concerns with each other they realised that the solution for detergent caused eczema and irritation lie by substituting it with safer alternatives. 

They reached for the safest place to get their ingredients - the kitchen. By relying on the ingredients known and available in our kitchens, the women made all-natural and organic products with the trusted recipes of our nanimaas and dadimaas. They believed relying on natural products ill help them cut off the world’s obsession with using botox and fillers as a beautifying agent. The duo believed in holistic and natural products as the best way to gain beauty.

They started with an investment of Rs 5 lakh to Rs 8 lakh. Along with skincare, their venture Rooting Back also focused on gut health fixes. With Karishma’s knowledge in the field, they created products that are FSSAI approved and completely safe for children. 

Their product offerings include Skin Health Pamper, Build your own PM ritual hamper, Build your own AM hamper, Collagen pump, Skin perk, Skin B:Right, Hair Lush, Misterize, Glo Mine, HolyHydra, and Skin Supple. Skin B:Right is a water & fruit gel moisturiser with papaya, konjac and argan oil that brightens dull skin and de-tans whereas Collage Pump is a watermelon and gotu kola jelly-based mask that helps refresh and boost collagen production of the skin. 

In 2018 they started hosting workshops. The women-led venture soon received the opportunity to be part of the Mrs India Universe Panel in 2019. Will such home-grown brands be able to survive in a market filled with big players like Juicy Chemistry, Mamaearth and Plum in the organic personal care products market worth $571.43 million?

Tags : #RootingBack #AditiSingh #KarishmaJasra #Mamaearth #JuicyChemistry #Plum #beauty #skincare #organicskincare #MediSpeak #smitakumar #medicircle

Related Stories

Loading Please wait...

-Advertisements-




Trending Now

Flight to Nowhere: The Air India Crash That Shook Ahmedabad and Raised Global Safety AlarmsJune 13, 2025
She Went for Pain Relief, Came Back With a Torn Artery: A Chiropractic Horror StoryJune 13, 2025
Biology vs Burnout: What Night Shifts Are Really Doing to Your Brain and BodyJune 13, 2025
Renowned Gynaecologist Joins Manipal Hospital Gurugram to Strengthen Women’s HealthJune 13, 2025
Aster CMI Hospital Saves Young Woman from Limb Loss in Rare Vascular SurgeryJune 13, 2025
QNET Unveils Father’s Day Gifts to Honour the Everyday Hero in Your LifeJune 13, 2025
Manipal Hospital Ghaziabad becomes first in the city to perform REZUM to treat prostate enlargementJune 13, 2025
Gen Z Doctors: Rethinking the White Coat Culture in IndiaJune 13, 2025
How Menopause Is Finally Becoming a Mainstream Medical ConversationJune 13, 2025
Thinner Bodies, Heavier Minds: When Diets Damage Mental HealthJune 13, 2025
Unite Health systems with Community-led health services to deliver on UHCJune 12, 2025
SIMS Hospital Performs India’s First Combined Open-Heart Valve Replacement and TAVR Valve-Specialised Aortic Graft SurgeryJune 12, 2025
Sodexo Partners with Medanta, Indore to Enhance Patient Dining ExperienceJune 12, 2025
University of Leeds invites applications for MSc in Air Quality Solutions with Data ScienceJune 12, 2025
IPV Leads Iom Bioworks ₹4 Cr in Seed Round to Revolutionize Healthcare Through Gut Microbiome ScienceJune 12, 2025
Rural Telehealth Fatigue: Is Screen-Based Healthcare Reaching Saturation?June 12, 2025
Medical Misinformation in the Age of Instagram: A Doctor’s DilemmaJune 12, 2025
Integrating Ayurvedic Principles into Modern Chronic Disease ManagementJune 12, 2025
Patient with multiple life-threatening conditions saved after rare, high-risk heart surgeryJune 11, 2025
Clove Oral Care Launches Its Toothpaste and Toothbrush Range, specially designed for Indian MouthsJune 11, 2025