Treat at Home provides 8 different healthcare services at home anywhere in India

Treat at home is bringing healthcare to your doorsteps. They are a digital healthcare platform where patients can book medical services like doctor visits, nurses, caretakers, and much more.

India hosts the second-highest elderly population after China. With over 138 million elderly people in India in 2021. It is important to pay attention to this growing subset of our population. There were 67 elderly men and 71 elderly women in India at the time. It is estimated that the number has risen by 32.7% between the years 2011-and 21. While at the same time the general population has risen only by 12.4%. The eldercare market in India today stands at an enormous $1.5 billion catering to anything from adult diapers to diagnostic and medical services, from senior citizens' residential complexes and security devices to hospice care.

The Indian home healthcare market size was valued at USD 5.2 billion in 2019 and is projected to expand at a compound annual growth rate (CAGR) of 19.2% from 2020 to 2027. According to the World Health Organization (WHO), chronic and lifestyle diseases are expected to increase healthcare expenditure in India over the next 25 years. 

Ajmal Saleem is the co-founder and CEO of Treat at Home. The startup was featured on Analytics Insight’s top 10 Revolutionary AI companies for 2021.

Product offering and services by Treat at Home

Ajmal Saleem says, “Treat at home, in simple terms, is bringing healthcare to your doorsteps. So, we are a digital healthcare platform where patients can book medical services like doctor visits, nurses, caretakers, and much more. 

To better emphasize and to give a very clear idea, let's take an example. A person named Mr. Chandra, who's a young professional, probably an IT guy who works from 9 am to 6 pm. His mother needs to be taken to a hospital for a checkup. In our traditional approach, what we have is, that first he needs to take leave from his office and reach home. Next is the transportation he has to bring his mother down, get a cab, maybe and travel to the hospital. The third is a queue, the average waiting time is anywhere between 30 minutes. The entire process takes a minimum of half a day.

With Treat at home, you can stay at the office, open our app and schedule a home visit. The doctor reaches his home, checks his mother, and lets them know if she really needs to be taken to the hospital. Some patients i. e more than 60 % need simple management like medication, keeping the levels under control, probably the diabetes levels, the blood pressure levels under control, risks, and other management. So, if the doctor really wants to go with the lab investigation or like a prescription, They can book these things and get them delivered with that app. I think I've given a broad idea of what we do at Treat at Home.”

USP of Treat at Home 

Ajmal Saleem informs, “When we started in 2018, we were discussing why there wasn't any revolution happening in healthcare delivery. We have a lot of other sectors, but with healthcare, the only disruption was teleconsultation. But teleconsultation fits very well with the second opinion. And it also has no physical touch, the doctor cannot meet the patient in person, because we need a lot of physical findings to get to know what the disease or condition actually is. 

Home Health Care had lots of demand from the beginning, but it was not scaling up. After brainstorming, and we did a bit of research, we understood that there was a lack of scaling up from the healthcare setup basically, particularly in-home healthcare. So what we did is with them, we started with three unique advantages. 

First is the aggregator model, we don't employ the doctors, the nurses, caretakers, or anyone else in our marketing team. What we do is create a network of existing healthcare professionals, and connect them with patients in that feature. So that is the first thing. 

The second is life tracking which patients can use. This is implemented in every sector, we can imagine logistics, food delivery, and anything we can do in any other sector. So with, Treat at home, patients can get live location updates, and know exactly when the provider is live and arrive. 

The third is the option to choose. So patients can view all doctors in the region, go through the details, like experience, qualifications, and also see the distance from other doctors so that they can choose their closest available doctor.”

Clients for Treat at Home

Ajmal Saleem states, “So, we started in 2018. At the time we completed around 1000 bookings. So, we visited around 1000 bookings. During the pandemic, we saw huge demand for the product and started monetizing from May 2020. At that time, and till now we have completed around 2000 healthcare services. Particularly what it means is that we gave medical care to nearly 1000 patients. And at the same time, we have given job opportunities to nearly 500 healthcare professionals. So that is one part. Right now, we have around 1000 healthcare providers to distribute our platform with 80 k doctors”

Funding for Treat at Home

Ajmal Saleem says, “We are at Bootstrap and we have pumped around $100,000 from our own funds. So, we have done it because what we realized early on is that we are an innovator, not an idea startup, we are an execution startup. We onboard investors at the right valuation and we need to show that our product is highly scalable, it is sustainable, and also show great traction to justify the valuation. We are being incubated by NASSCOM startups.”

Revenues in FY22 and FY23 for Treat at Home

Ajmal Saleem informs, “Total Revenue for FY 2022 was close to 53 lakhs from 1200 healthcare services. For 2023, we are targeting around 4000 services and to close 2 cr set up.”

Goals and future expansion plans for  Treat at Home

Ajmal Saleem states,” As you rightly said, we are right now we are operational in Tamilnadu. We are by the end of this quarter, we are planning to launch in Bangalore . We've seen a lot of interest from Bangalore, from the doctors as well as the patient site. With that, what we have done is to create a network of, you know, expanding the network of providers. And I hope to do it by the end of 2024 in-person in all major tier 1 &2 cities of India.”

Advice for young entrepreneurs

Ajmal Saleem says, “ I'm young myself, I'm 24 this year. So first off when I started in 2018, I had the two options, join my college degree or push up at home. We read all these, you know stories of great entrepreneurs. They quit their university and started pushing the startup idea. But not everyone can do it. So, in India, we have our own culture. Our parents, you know, want us to finish a degree but it doesn't mean you know, we have to let go of that spark. So we can keep on reading stuff, we can study the market, try to as possible, and develop a product. We have developed a product, for the two years very slowly bit by bit.

Fortunately, or unfortunately, we had a COVID. So we could validate the product. So, first of all, you know, follow your passion wherever you're in life. The second thing is building the right team. The third is we have to keep learning, I have learned it myself, we have tried to get healthcare to our doorstep with mobile apps. The problem we are trying to solve is the most important and not the solution itself. So we have to be open to change and keep hustling.”


Edited By: Dr.Rati Parwani 

Contributed By: Ajmal Saleem, Co-Founder, and CEO, Treat At Home 

Tags : #Top-Innovative-Healthcare-Startup-Series #ajmalsaleem #treatathome #homevisits #doctorsathome #indianstartup #healthtech #digitalhealth #smitakumar #medicircle

About the Author

Dr. Rati Parwani

Dr Rati Parwani is a Practising Professional BHMS Doctor having experience of 8 years in the medical field. Her approach towards each and every patient is the utmost professional with high standards of practice. She has nurtured her writing skills and proves it as an asset to her professionalism. She has experience in content writing and likes her writing ethical and scientific-based.

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