WishCare's Sustainable Beauty Triumph: Unilever Ventures Backs the Revolution with Rs 20 Crore Funding

▴ WishCare
As WishCare embarks on this new chapter of growth, fueled by the support of Unilever Ventures, the beauty industry can anticipate the rise of a sustainable beauty revolution that prioritizes both efficacy and environmental consciousness.

In a recent milestone for Kolkata-based WishCare, the sustainable beauty brand has successfully raised Rs 20 crore in its maiden institutional funding round. The funding, led by Unilever Ventures, the venture capital arm of Unilever, marks a pivotal moment for the startup, propelling it into a new phase of growth and expansion.

WishCare, founded in 2019 by Stuti Kothari, Ankit Kothari, and Ayush Kothari, has carved a niche for itself in the beauty industry by offering a diverse range of sustainable haircare and skincare products. From bond repair hair treatments to hair growth serums, face serums, sunscreens, and active-based body lotions, the brand focuses on formulating high-efficacy products that prioritize both effectiveness and sustainability.

The infusion of Rs 20 crore in funding is a testament to WishCare's remarkable journey, with the startup reporting an annual recurring revenue (ARR) of Rs 85 crore. Notably, the brand has achieved a fourfold growth in the past year, maintaining a robust double-digit EBITDA. This financial success positions WishCare as a promising player in the beauty and wellness market.

Stuti Kothari, co-founder of WishCare, highlighted the brand's commitment to using nature-mimicking scientific, clinically tested, and research-backed ingredients to address customer concerns. This approach has not only resonated with consumers but has also fostered trust in the brand. With the newly secured funding, WishCare aims to amplify its research and development efforts, introducing innovative products that align with its sustainability ethos.

The expansion plans for WishCare include venturing into both domestic and global markets, marking a significant stride for the Kolkata-based startup. As the beauty brand sets its sights on new horizons, Unilever Ventures expresses its excitement about having WishCare as part of its rapidly growing beauty and wellness portfolio in India.

Pawan Chaturvedi, Partner at Unilever Ventures, expressed his enthusiasm, stating, "We are delighted to have WishCare as an addition to our fast-growing beauty and wellness portfolio in India. It has built a suite of evidence-based products that have shown rapid growth, and we’re looking forward to supporting the founders to build a long-lasting brand."

Over the past year, WishCare has experienced robust growth across various channels, driven by positive organic reviews, impressive customer retention, and strong product listings on leading e-commerce platforms. Currently retailing through 15 marketplaces, including Nykaa, Amazon, Flipkart, Purplle, and Myntra, WishCare has established a multi-channel presence to reach a diverse consumer base.

As WishCare embarks on this new chapter of growth, fueled by the support of Unilever Ventures, the beauty industry can anticipate the rise of a sustainable beauty revolution that prioritizes both efficacy and environmental consciousness. The brand's commitment to evidence-based products and its focus on addressing customer concerns set the stage for a compelling journey ahead

Tags : #WishCare #kolkata #beautybrand #unileverventures #funding #stutikothari #ankitkothari #ayushkothari #fundingalert #investment #beautyindustry #beautyproducts #medicircle

About the Author


Sunny Parayan

Hey there! I'm Sunny, a passionate writer with a strong interest in the healthcare domain! When I'm not typing on my keyboard, I watch shows and listen to music. I hope that through my work, I can make a positive impact on people's lives by helping them live happier and healthier.

View Profile

Related Stories

Loading Please wait...

-Advertisements-




Trending Now

India Joins International Medical Device Regulators Forum: A Leap Toward Global Health CollaborationOctober 05, 2024
The Science of Overeating: Why You Can’t Stop at Just One BiteOctober 05, 2024
The Toxic Truth: How Alcohol Fuels Six Deadly CancersOctober 05, 2024
Lenacapavir: India’s Pharmaceutical Giants to Produce a Twice-a-Year Pill Poised to Rewrite HIV PreventionOctober 04, 2024
Can Ending Smoking by 2050 Really Save 1.2 Million Lives? New Lancet Study RevealsOctober 04, 2024
Colon Cancer Crisis: Why It’s Attacking Younger GenerationsOctober 04, 2024
Eye Health Program for Low-Income Residents Launched in Hingoli, MaharashtraOctober 04, 2024
Are we on the path to end AIDS by 2030?October 03, 2024
TTK Prestige Announces Shubhutsav- A Special Festive Offer, Elevating Home CookingOctober 03, 2024
Tata Soulfull Launches Tata Soulfull Corn Flakes+, With the Goodness of Millets in Every Flake October 03, 2024
The Bitter Truth Behind Sweet Treats: Hidden Cancer Risks in Your Favorite CakesOctober 03, 2024
Ageing Faster Than You Think? Discover How a Simple Cheek Swab Could Save Your LifeOctober 03, 2024
The University of Tasmania invites international student applications for their Tasmanian International ScholarshipOctober 03, 2024
A New Hope for Type 1 Diabetes: Tackling Blood Sugar Drops with Somatostatin BlockersOctober 03, 2024
Prostate Cancer Strikes Young: The Alarming Rise of Aggressive Cases in Men Under 50October 03, 2024
Fleetguard Filters Private Limited (FFPL) Wins Prestigious ‘Iconic Brands of India 2024’ at the This recognition adds to Fleetguard's growing list of accolades, further establishing its position as a leader in the automotive industry. The company remains dedicated to advancing innovation and providing solutions that consistently meet the changing needs of its customers.October 03, 2024
Marico’s Saffola Honey and Pankaj Tripathi Uncover the Secret of Shuddha Honey in its latest TVCOctober 01, 2024
Mr. Piush Srivastava, Head of Marketing and Corporate Communications of Fleetguard Filters Pvt. Ltd, Awarded 'Marketing Maverick' by Dun & Bradstreet October 01, 2024
Chikungunya Strikes Back: The Forgotten Virus Making a Deadly ComebackOctober 01, 2024
The Hidden Cancer Risk in Your Morning Routine: How Poor Oral Hygiene May Be Endangering Your HealthOctober 01, 2024