The Indian ayurvedic products market reached a value of INR 515.5 billion in 2021. Looking forward, the market is projected to reach INR 1,536.9 billion by 2027, exhibiting a CAGR of 19.78% during 2022-2027. 

Additionally, more entrepreneurs are exploring this space. Even the Indian government established the AYUSH (Ayurveda, Yoga, Naturopathy, Unani, Siddha, Sowa-Rigpa, and Homoeopathy) Ministry in 2014 to promote Ayurveda and traditional medicines. 

Aadil Shah is a Founder of AADAR. AADAR provides an online store for dietary supplements for men's wellness and muscle growth.

Services and Product Offering from AADAR

Aadil Shah says, “We, at AADAR, are trying to solve the most important issues men face in healthcare and their wellness journey. We are focussing on a specific journey of male wellness dedicated to - 

• Sexual issues 
• Hair care 
• Stress 
• Sleep 

We are solving it through Ayurveda. We believe that chronic problems have good solutions with Ayurveda. AADAR is a digital Ayurveda platform for men. 

Prime USP of  AADAR

Aadil Shah informs, “Today around 300 million men in India between 25- 40 years of age suffer from health conditions like- 

• Dementia 
• Sexual issues 
• Hairloss 
• Obesity 

Access to safe and trusted products for taboo subjects is missing. The most important here point is the privacy of the solution. The male patient refrains from discussing these issues and that's where we come into the picture. 

We catch to hold the customer and patient at the time when they are deliberate about the problem. These are issues where patients do not go out of their comfort zone till the problem becomes severe. But, these issues are chronic in nature. We try to discuss with customers in a consultative format, handhold them and suggest the best solution in terms of supplements. We also handhold them during the usage of the product. In a true sense, we are a holistic Ayurveda platform for men.”

Patient lives touched so far with AADAR

Aadil Shah states, “We would be easily crossing at 50K+ customers.”

Funding for AADAR

Aadil Shah says, “We have also raised money from Artha Ventures in recent times. We have received funds in two phases- 

• 1st  Round- Sprouts Ventures Partners as Generic Ayurveda 
• 2nd Round- Artha Ventures as Ayurveda brand for men

Revenues in FY22 and FY23 AADAR

Aadil Shah informs, “Going forward, we aim to be 4 -5 times of current revenue. Specifically, we want to grow sustainably. We are heavily focused on reducing the CAC (Customer Acquisition Cost)We have been successful in doing this. The mantra is to grow sustainably and build the entire platform. We have obtained USFDA licenses. We will see AADAR going international to the US, UK, and UAE in another quarter. This is how we plan to spend the entire year. The idea is to be a male-focused brand for mass premium. Especially with the advent of covid many of them have moved from tier 1 to tier 2 towns.”

Motivational Message AADAR

Aadil Shah advises, “There has been a lot of learning especially during covid. The one learning that I carry is to have faith in yourself, perceiver, and be absolutely clear about what you want. Do not go after 10 days, be sure of what you want.”