Hyderabad, 10th December 2024: The city came alive as Bollywood heartthrob and PartySmart Brand Ambassador Aditya Roy Kapur unveiled PartySmart Gummies, marking a first-of-its-kind launch in the hangover prevention category at a spectacular event in Mumbai. With his signature charisma, Aditya introduced a smarter way to party crafted to empower consumers with a safe, natural, and convenient way to enjoy celebrations responsibly without the unpleasant aftereffects. With clinically proven safety, no harmful side effects, and a unique gummy format, PartySmart is set to redefine how people approach celebrations this festive season.

No matter how you choose to party, the struggle of choosing between “fun” and “unpleasant mornings” ends here! PartySmart, India’s leading brand in the Hangover Prevention Category, is the first one to launch the “GUMMIES” format, offering a fun, easy-to-consume option that appeals to modern lifestyles. With this launch, PartySmart has added Gummies in its product range along with existing capsules. Infused with a powerhouse of natural ingredients—dates, grapes, and other natural ingredients — the PartySmart range is clinically proven to be safe to consume, support liver health and curb hangover symptoms by preventing the build-up of acetaldehyde in the liver. These delicious, easy-to-consume PartySmart products can be taken before, during, or after drinking, making them a convenient and enjoyable way to enhance your social drinking experience without the unpleasant after-effects.

Aditya Roy Kapur, the Party Guru who was recently announced as the face of PartySmart, shared his enthusiasm about the new product, "I’m so excited to be a part of this incredible PartySmart event, where we’re all about enjoying the best moments while making sure we party smart. PartySmart is a game-changer for anyone who wants to have a fantastic time at social events without worrying about the unpleasant after effects. It’s not just effective, but a great way to ensure you can celebrate responsibly whether it is in the form of capsules or gummies. I’m thrilled to be the face of a brand that promotes a balanced lifestyle and encourages people to make the most of their celebrations—without compromising their well-being.”

Rajesh Krishnamurthy, Business Director, Himalaya Wellness, also mentioned, “As a company, we have always been committed to delivering products that blend nature with science, ensuring wellness and care for our consumers. PartySmart is a perfect reflection of this philosophy, clinically proven to be safe, support liver wellness, empowering people to enjoy their celebrations responsibly without compromising their well-being. We understand the importance of safety in hangover prevention, which is why our products are thoughtfully designed with natural ingredients and undergo rigorous testing to ensure they are gentle on the body and free from harmful side effects. We are proud to lead the way in redefining how we approach wellness in our everyday lives, and this launch is a testament to our commitment to innovation and care.”

Ragini Hariharan, Marketing Director - Beauty & Personal Care, Himalaya Wellness, also expressed her excitement, stating, "We are thrilled to have hosted our first big PartySmart event, which truly embodies the spirit of celebrating responsibly while having the time of your life. The Gummies are crafted to provide consumers with confidence that they can celebrate responsibly while prioritizing their health and wellness. Aditya's energy, charm, and approach to balanced living align perfectly with what PartySmart stands for. Together, we’re redefining the way people party—making every celebration not just fun but also smart in every way."

The launch event was a lively affair, with Aditya engaging in conversations about the importance of smart partying and the new offering's role in supporting wellness. PartySmart Gummies are now available for purchase at leading E-comm, Q-comm & offline stores, giving consumers a convenient alternative to ensure a smart and healthy party experience.

With this new addition, PartySmart continues to solidify its position as the go-to brand for those who want to party smart and wake up feeling great.

About Himalaya Wellness Company:

In 1930, a young visionary by the name of Mr. M. Manal foresaw the benefits of herbal remedies while riding through the forests surrounding Dehradun. After diligently researching the science of the traditional field of Ayurveda, he decided to dedicate his life to creating products that would improve millions of lives across the world. Today, with a history spanning nine decades in herbal research, Himalaya has positioned itself as a brand that cares about not only enriching people’s lives but also the environment. With a ‘head-to-heel’ range of products, Himalaya aims to provide a holistic solution to everyday ailments.

Seeped in a legacy of researching nature, Himalaya has been able to successfully harness the science of Ayurveda through cutting-edge research to become a brand that is safe, gentle, and trustworthy. For more information, please visit: https://himalayawellness.in/