Apis India and their climb to success

Learn how Apis India went from providing honey to Dabur and Patanjali to becoming the competitor of those brands. Read to know the success journey of this Delhi-based family business.

The ancient medical texts of Ayurveda have generously used honey for various medicinal purposes. From treating wounds and eye diseases to treating asthma and leprosy, honey has always been an essential part of India. According to the Department of Agriculture, 35,000 metric tonnes of honey was produced in 2005-06. In the next 12 years, the production increased by 200% and reached 1.05 lakh metric tonnes.

When anyone says honey, most Indians think of brands like Dabur and Patanjali. What many don’t know is that the honey that came from these big brands was sourced from a place that had its roots in a small trading shop in Delhi established in 1924.

This was Apis India Limited. Which went from trading spices and honey to becoming India’s fast-growing FMGC company. It is currently governed by the third generation of entrepreneurs. Their decades of experience in honey sourcing gave them a network of over 5000 beekeepers from 15+ states across India. 

Due to their great connection with beekeepers, Apis India Limited was able to create its flagship product Apis Himalaya Honey. They offer unique honey products like acacia honey, lychee honey, wild forest honey and even eucalyptus honey. These exotics flavours come with Indian recognised flavours like Tulsi Honey, Lemon Honey, Ginger Honey and more.

When they realised that the per capita consumption of honey was more in the USA and Europe, they took their product to international waters and became exporters to 25+ countries including Canada and the Gulf countries. They are the largest exporter of high standard goods to the USA, Canada and the Gulf countries. They have received numerous entrepreneurial awards, both domestic and international, for their work.

Later they even moved into various categories like honey, dates, jams, ginger and garlic paste, soya chunks and more. They even partnered with Argentinian Arcor Group, to be the sole distributor of their confectionaries in India. Apis has also gone on multiple e-commerce sites like Amazon, Flipkart, Big Basket, DMart and many more. 

To garner more attention for the B2B platform they had badminton player PV Sindhu as their brand ambassador. In 2020, they became the associate sponsor for IPL’s Rajasthan Royals. From serving big brands to becoming their own brand, Apis is a solid example of what success in the entrepreneurial scene looks like. From being small traders to now being a company that had expected to close at Rs 200 crore in FY 2020-21.

Tags : #ApisIndiaLimited #ApisHimalayaHoney #honey #export #FMGC #Dabur #Patanjali #honeyproducts #successstory #MediSpeak #smitakumar #medicircle

About the Author

Priyal Shah

Priyal Shah is a graduate of Media from Mithibai College, Mumbai. She is a writer, researcher and avid reader.

Related Stories

Loading Please wait...


Trending Now

Exploring the Link Between Covid-19 Vaccination and Sudden Cardiac Arrests: ICMR StudyNovember 22, 2023
Powering the Future: China's Biodegradable Wireless System for Bioelectronic InnovationNovember 22, 2023
IMS BHU Pioneers Advanced Cardiac Care: Unveiling Cutting-Edge Technologies for Precise DiagnosisNovember 18, 2023
Inito's $6 Million Boost: Transforming Women's Health with AI-Backed Fertility MonitoringNovember 18, 2023
Madras High Court Advocates for Equality: PG Medical Students to Receive Incentive Marks for COVID-19 DutyNovember 18, 2023
Next-Gen Healthcare: CarePods and AI Redefine the Patient ExperienceNovember 17, 2023
Air Quality Crisis: Alarming Rise in Premature Births Linked to Air Quality in Begusarai, BiharNovember 17, 2023
Limerick Contest-2023: A Celebration of Wit and PoetryNovember 17, 2023
IIIT-Hyderabad among top 100 institutions for 5G Use Case LabNovember 17, 2023
Powerful, motivating and inspiring talks marked TEDx Hyderabad Women 2023 which was held with the theme "Two Steps ForwardNovember 17, 2023
Speaking the Diagnosis: How AI in Voice Analysis Is Revolutionizing Diabetes DetectionNovember 17, 2023
FDA Approves Zepbound: A New Medication for Weight Loss by Eli LillyNovember 17, 2023
CoverSelf Raises $8.2 Million in Seed Funding to Revolutionize Healthcare Claims with Innovative Fintech PlatformNovember 16, 2023
From Miracle to Medic: The Extraordinary Journey of India's First Paediatric Liver Transplant RecipientNovember 16, 2023
Combatting Chikungunya: Valneva's Chikungunya Vaccine Cleared by USFDA, Eyes India LaunchNovember 16, 2023
Global Corporate Summit 2023 with the theme Unlocking Opportunities in a Dynamic World heldNovember 16, 2023
2nd IHub-Data Mobility Summit heldNovember 16, 2023
Revolutionary AI-powered technology detects multiple abdominal pathologies simultaneouslyNovember 16, 2023
1 Out of 3 Stroke Patients Suffer Long-Term Health Complications, Says NeurologistNovember 16, 2023
Amrita Hospital, Kochi, Launches App for People with Swallowing DifficultiesNovember 15, 2023