AyuRythm, a wellness platform based in Bengaluru, has raised an undisclosed amount of funding from the Indian Angel Network (IAN).
The round also saw participation from SucSeed and other marquee angel investors.
Abhilesh Gupta, Sandeep Acharya, and Ramanath Padmanabham, AyuRythm provides solutions based on the teachings of Ayurveda, yoga, meditation, and breathing exercises with personalized diet charts and nutrition plans.
The newly raised funds will be used to improve technology and expand its user base by providing real-time health assessment and wellness recommendations via smartphones. The startup will also concentrate on closer collaboration with other brands, as well as its expansion and distribution plans.
The Bangalore-based firm was founded in 2016 and began operations in 2018. It provides people with digital access to Ayurveda and yoga. The funds will be used to improve the company's technology and expand its user base by offering real-time health assessments and wellness recommendations through smartphones. Aside from that, the firm will emphasize its expansion and distribution goals, as well as strategic relationships with other brands. By the end of the year, the business hopes to have 1.5 million users, integrate improved digital pulse analysis, and offer wellness solutions to users via their mobile phones.
The funds raised in the new round will be used to improve AyuRythm's workforce marketing and sales operations. It also intends to add developers, engineers, and eCommerce architects to the team.
In addition, AyuRythm, which has been a part of Apple Design accelerator, and Google and MeiTy Startup Hub’s Appscale Academy Class of 2022, featured on Shark Tank India recently and raised Rs 75 lakh.