Chennai, India,  June 24, 2024 – Aayush Wellness Limited [BSE scrip code: 539528], formerly known as Aayush Food and Herbs Limited, is excited to announce the launch of Aayush Tobacco-free Herbal Pan Masala & Gutka, a ground-breaking product designed to revolutionize the chewing habits of India’s 27.49 crore Gutka and Pan Masala consumers. This new affordable Tobacco-free, Supari-free, non-spiting, non-addictive Pan Masala with a familiar smell and taste is introduced to help individuals make better choices without compromising on the cultural and sensory experience traditionally associated with tobacco & pan masala.

Mr. Naveena Kumar, Managing Director of Aayush Wellness Ltd said, “India has the highest number of Gutka and Pan masala consumers in the world. In 2023, Indians spent approximately Rs. 423 Lakh Crores to buy cancer and illness causing gutka and Pan masala and have to shell out a lot more for treatment of these diseases. Many states are also taking steps to ban these harmful products but despite several awareness initiatives and action by the Government, the number of people consuming Gutka is increasing at an alarming rate. Gutka consumption also leads to people spitting indiscriminately further elevating the chances of spread of diseases and unhygienic surroundings.

Notably, cricket legend Sachin Tendulkar recently tweeted his support for healthier choices, emphasizing the importance of saying no to tobacco

Tendulkar's advocacy for tobacco-free products underscores the significance of initiatives in providing safer alternatives for consumers.

At Aayush Wellness, we understood the need of a healthy alternative to help people replace gutka & pan masala consumption. Consumers deserve a choice that promotes wellness without sacrificing enjoyment. Hence, after a detailed study of the consumer preference, we have launched this tobacco free Pan Masala at a competitive price of Rs. 7/- per serving (approx).

Aayush Herbal Pan Masala is a harmonious blend of natural herbs and potent ayurvedic ingredients renowned for their digestive benefits and aromatic richness. Unlike conventional pan masala, which often contains harmful ingredients such as tobacco, nicotine, supari, etc, Tobacco-free herbal Pan Masala is free from these harmful substances. Our unique formulation includes key beneficial ingredients such as Kaunch Beej, Tamarind, Amla, Turmeric, Melon Seeds, Cardamom, Kesar, Ashwagandha, Mulethi, Menthol and other herbs ensuring a delightful sensory experience along with physiological benefits while upholding cultural traditions.

This Pan Masala, being a 100% natural and vegan product, prioritizes consumer health and well-being by offering a gratifying taste experience. As a spit-free alternative this pan masala can play an important role in the “SWACCH BHARAT” mission.

This unique blend, crafted from authentic Ayurvedic herbs, offers a sophisticated and refreshing flavour profile that supports digestive health, freshens breath, and maintains oral hygiene without any harmful additives.

"Our goal at Aayush Wellness is to raise Indian health standards and bring about a revolutionary change in the healthcare and wellness eco-system. We shall also collaborate with government and non- government organisations to encourage people to make better choices” added Mr. Kunjaru.

Wishing you a great day ahead.

Warm Regards,

Valarmathi Suryanarayanan

Account Manager

Streetlight Media Private Limited

Chennai

M:+91 9372829610

Email:[email protected]

www.streetlightmedia.in

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