Bajaj Consumer Care the well-known Indian FMCG company, has launched Bajaj Nomarks Hand Sanitizers in April '20. The new launch marks the entry of Bajaj Consumer Care in the Personal Hygiene Segment. The launch is aimed at serving our fellow countrymen in this time of COVID-19 where personal Health and Hygiene is essential. The new range of Hand Sanitizers, have more than 70% alcohol which is required to give the user protection against germs.

Use of alcohol does make the hand dry and hence we have added Neem and Aloe-Vera extracts to moisturize the hands. A distinct Lemon perfume makes the experience while using the sanitizer more pleasant. Bajaj Nomarks Hand Sanitizer gives the consumers '1-step protection', without soap and water. Bajaj Consumer Care - Hand Sanitizers The range consists of 50 ml, 100 ml and 200 ml bottles for retail consumers and 5 Litre jars for hospitals and institutions. The products will be available across India. Speaking on the launch, Mr. Sumit Malhotra, Managing Director - Bajaj Consumer Care said, "The alarming rate of increase in COVID-19 cases across India has led to a manifold increase in demand for Hand Sanitizers amongst consumers. With Bajaj Nomarks Hand Sanitizers we want to provide every Indian with a tool which can be used as a first line of defence against this unseen enemy. We at Bajaj have been helping our consumers feel good, look good and get more out of life for many years. Now we want to help them stay healthy and safe also."

Bajaj Consumer Care Ltd is part of Bajaj Group which has interests in varied industries including Sugar, Consumer Goods, Power Generation and Infrastructure Development.Bajaj Consumer Care is the second largest company in the Shishir Bajaj Group of companies. The history of Bajaj Consumer Care dates back to 1953 when Mr. Kamalnayan Bajaj established Bajaj Sevashram to market and sell hair oils and other beauty products.

The company is also one of the leading player in Hair oil category with brands like Bajaj Almond Drops Hair oil, Bajaj Brahmi Amla Hair Oil, Bajaj Amla Hair oil and Bajaj Jasmine Hair oil. Our flagship Brand Bajaj Almond Drops Hair oil is the No. 1* hair oil in Indian market with Premium positioning and commands one of the highest per unit price in the industry.

According to BCCL  established distribution network of the company will provide the required strength for future growth in existing as well as new products.This is supported by the strong brand recall of ‘Bajaj’ both in the rural and urban markets. This also takes into consideration strong management, its experience in the FMCG industry and strong promoter background.We have also been able to identify our consumer profiles (urban and rural) and continue to improvise our distribution systems in order to have greater reach and vialibility said the sources at the company.