Link to the film - https://www.instagram.com/p/DB_KicXOR9d/

Co-created by Katrina Kaif and Nykaa, Kay Beauty has always been at the forefront of bringing you the latest in beauty trends and best-in-class formulations. With the wedding season in full swing, the brand presents 'Kay Beauty for Day Weddings’ —your go-to guide for bridal and bridesmaid glam.

Whether you’re the glowing bride or part of her dazzling squad, this campaign is all about soft, radiant beauty that feels as good as it looks.
Brides and their squads rely on makeup artists for those special moments, and Kay Beauty makes it easy for professionals to create looks that feel glamorous yet effortless and comfortable on the skin. From the bride’s glow to the bridesmaid’s playful touches, Kay Beauty has every moment covered while offering its signature collection of makeup infused with skin loving ingredients.

This campaign, led by the renowned makeup artist Samaira Sandhu, is your ticket to bridal perfection! Unveiling three stunning looks, it’s all about capturing the essence of radiant beauty and effortless glam. Imagine stepping into your wedding day with luminous skin, soft nude lips, and a touch of enchanting elegance—everything you need to be the star of the celebration!
 
Each look is meticulously crafted using a selection of Kay Beauty products, ensuring you achieve that dreamy, flawless finish. Whether you’re the glowing bride or part of her dazzling squad, you’ll be picture-perfect for every moment, turning heads and stealing hearts along the way!

Truly-Madly-Dewy: The Bridesmaid Glow
This look is all about that fresh, dewy radiance that makes you feel like the best version of yourself. A subtle flush on the cheeks, created with our Multi-Use Blush in Soften, gives you that healthy glow, while Hydra Creme in Panache keeps your lips soft and elegantly nude, tying everything together. Kay Beauty Hydrating Foundation brings a touch of luminosity, enhancing your skin’s natural radiance for that effortless, glow-from-within look. Finish with a touch of Brown Kajal to softly define the eyes—perfect for a bridesmaid who wants to shine without stealing the spotlight.

The Sunkissed Bride: The Kay Bridal Look
For the bride who dreams of a soft yet sophisticated look, the Sunkissed Bride is your go-to. Delicate shimmers highlight your eyes, making them sparkle without overpowering the rest of your face. Start with the Kay Beauty Hydrating Foundation for luminous skin, then add a hint of Multi-Use Blush in Awaken for a soft flush. The look glows with Liquid Highlighter in Champagne, giving that ethereal bridal radiance. Finally, a swipe of Liquid Lipstick in Embrace completes this enchanting look. Created by Samaira Sandhu, this look embraces soft glam with glowing skin and muted tones, perfect for the bride wanting elegance and polish.

Forever Pastel: The Bridesmaid Statement
For the bridesmaid who loves to play with color, Forever Pastel is the way to go. Dreamy pastels from the 12-in-1 Eyeshadow Palette in Sunkissed add a whimsical, romantic touch, while Kay Beauty Hydrating Foundation keeps the skin radiant. A hint of Liquid Lipstick in Embrace offers a modern twist with a muted finish, and Black Liquid Eyeliner adds a subtle edge for a fresh, polished vibe.
This look is perfect for the bridesmaid who isn’t afraid to experiment with color but still wants to keep things soft, pretty, and wedding day-ready.

Kay Beauty Day Weddings Must-Haves:
Recreate these signature looks with the high performance offering of Kay Beauty essentials:

? Velvet Crème Blush - Awaken: A cream-to-powder blush that adapts to all skin tones, offering a soft-focus, buildable finish. Infused with green tea extracts for a refreshing touch, this shade adds the perfect flush to any look.
? Hydra Crème Lipstick - Katrina's favorite shade Panache: Enriched with hyaluronic acid and lychee extract, this lipstick provides a comfortable, high-pigment color with a luminous finish for a smooth, hydrating feel.
? Multi Texture Eyeshadow Palette - Sunkissed: A versatile palette combining matte, metallic, and foil shades, perfect for creating both understated and bold eye looks with high color payoff.
 
? Liquid Highlighter - Champagne: A creamy highlighter with light-reflecting pearls, delivering a radiant, dewy glow in shades Champagne, Sparkling, and Rose for a luminous finish.
? Liquid Lipstick - Embrace: A non-transfer matte lipstick with intense pigment and super long wear, offering a comfortable, smudge-proof finish in just one stroke.
? Hydrating Foundation: A breathable, hydrating foundation that blends effortlessly, allowing buildable coverage, leaving the skin with a dewy glow.

Katrina Kaif, Co-Founder of Kay Beauty, shares, “For my wedding, I knew I wanted to keep things soft and natural. A nude, glowing look that truly felt like me—comfortable, effortless, but still so special. That’s what I love about Kay Beauty—we’ve created products that make every bride and bridesmaid feel stunning in their own skin. Weddings are all about feeling beautiful, inside and out, and with Samaira Sandhu creating these looks, we’ve ensured that you’ll feel radiant and confident from the first step down the aisle to the last dance of the night.”

Adwaita Nayar, Co-Founder, Nykaa and CEO, Nykaa Fashion, adds “Kay Beauty has long been celebrated for its high-quality products and powerful campaigns that resonate with the modern Indian woman. This bridal season, we’re thrilled to present three signature looks crafted for the 'day bride' using our award-winning products. Through this campaign, we celebrate the growing trend of day weddings, the elegance of pastel outfits, and the understated charm of nude makeup.”

With Kay For Day, Kay Beauty is redefining bridal glam, making quiet luxury the star of the show. Whether you’re walking down the aisle or standing by your best friend’s side, Kay Beauty is here to make sure you look and feel your absolute best.

About Kay Beauty
Founded in 2019, Kay Beauty is a partnership between one of India’s leading actors, Katrina Kaif, and the beauty retail giant Nykaa, creating a bridge between high glamour and skincare. Kay Beauty products are enriched with skin-loving ingredients that have been hand-picked personally by Katrina to care for you, thus built on the principle of #MakeupThatKares. The range truly defines the premium category through its packaging and the finest quality formulations. Besides being true to the global trend of #MakeupOnTheGo, the products are high on performance and the brand’s key pillars focus on diversity and inclusivity at its forefront. The brand is loved across the country right from key metro cities, to tier 2 and tier 3 markets, fulfilling order demands from 1,600 cities+ pan India. Kay Beauty has also expanded its offline presence, retailing in over 300 stores across the country. The brand is exclusively available on the Nykaa website and app, and at all Nykaa stores across India. Find us on Instagram - https://www.instagram.com/kaybykatrina/

About Nykaa
At Nykaa, we share one vision- to bring inspiration and joy to people everywhere, every day. Born out of a desire to make beauty a mainstream choice, the Nykaa journey began in 2012 as a digitally native, consumer-tech company. Falguni Nayar’s entrepreneurial leap with Nykaa, tapped into an underserved beauty retail market, disrupting the ecosystem and putting India in the global spotlight. Today, Nykaa has expanded its offerings to include lifestyle and B2B by introducing online platforms Nykaa Fashion, Nykaa Man, and Superstore.
 
Over the years, Nykaa has steadily captured the hearts of Indian consumers, ushering visits to both its online and 187 offline destinations and building loyal communities through engaging and educational content. Nykaa continues to build its house of brands with a sharp focus on innovation and consumer delight. Beauty brands such as Kay Beauty, Nykaa Naturals, Nykaa Cosmetics, and Wanderlust and fashion brands such as Nykd, Gajra Gang, Likha, RSVP and Pipa Bella, have become household names, as they consistently deliver on inspiration and high performing products to the consumers.

Nykaa’s unwavering commitment to authenticity and customer centricity has made it the retailer of choice for international brands entering India. Nykaa’s Global Store, a gateway into the world of coveted international brands, leverages the company’s proven supply chain and marketing capabilities to offer a truly seamless shopping experience.