ITC, India's leading multi-business conglomerate, and its leading hygiene brand Savlon is known for redefining norms conscientiously. In an inclusive step forward, Savlon launches its hand sanitizer at a price of just 0.6 Cent (Less than a Cent| INR 0.50 or half an Indian rupee).

The Savlon hand sanitizer in a sachet format at this price makes it probably the world's most economical hand sanitizer available today. The COVID-19 outbreak is an unprecedented pandemic and in a responsible step forward, Savlon introduced the hand sanitizer sachet to address the issues of accessibility, affordability and availability. Designed for a single use, the Savlon sanitizer sachet is extremely cost-effective and an accessible out-of-home sanitizing solution. Developed with the help of global leaders like Givaudan, the Savlon sanitizer in a sachet format reiterates its stringent quality norms with this world class product. The economical pricing makes Savlon sanitizer sachet almost as cost effective as a hand wash.

Sameer Satpathy, Chief Executive, Personal Care Products Business Division, ITC Limited, said, "We are amidst an unprecedented global health crisis and it is imperative to accelerate our efforts in introducing innovative solutions to help fight the pandemic. Precautionary measures of personal hygiene have today become a household need besides social distancing, to contain the spread of this contagion. The launch of probably the world's most economically priced hand sanitizer in a sachet format is an endeavour to ensure a wide access to hand hygiene."

Ajit Pal, Regional Director, South Asia, Fragrances Division, Givaudan, added, "The name Savlon stands for reliability. The consistency with which ITC has upheld the various attributes that make it one of the best brands of its kind in the world is truly commendable. We at Givaudan feel privileged to have been a partner in the sensorial journey of the brand. The launch of Savlon sanitizer in a single use sachet at the incredibly low price marks a major milestone in the brand's history. It delivers the same standards of quality and reliability that Savlon stands for but for the first time at a price point that makes it available to millions of new consumers. It meets an important health and safety need today and this launch ITC has indeed made its contribution towards a national cause."