Healofy - The pregnancy content platform

Pregnancy is a difficult period for the mother where she has to navigate multiple things. During such times help from fellow women will benefit the mother a lot. Healofy is helping women connect during such times.

Pregnancy-related complications are the number one cause of death among girls between the ages of 15 to 19 years. UNICEF India claims that the Maternal Mortality Rate or MMR in the period 2016-18 was 113 per 1 lakh live births. Whereas in 2014-16 it was 130 per 1 lakh births. This data was taken from the National Sample Registration System. 

Pregnancy is a difficult period for the mother where she has to navigate multiple things. During such times help from fellow women will benefit the mother a lot. With this idea to help women, Gaurav Aggarwal from IIT Guwahati and Shubham Maheshwar from NIT Warangal decided to create a content platform to help women manoeuvre through health categories like pre-conception, pregnancy, and early child care.

In 2016 they created Healofy where women can consume, create and share their own content. The app was able to generate 500,000 daily active users and over a million monthly active users.  Their content is made in 8 regional languages like Hindi, Marathi, Gujarati, Tamil, Telugu, Kannada, Malayalam, Bengali along with English and has Indian women using their platform from India’s tier 2, 3 and 4 cities. They were one of the highest rating apps on Google in the ‘pregnancy and parenting' category.

In March 2019, the platform raised $8 million from China-based BabyTree Group, BAce Capital, and existing investor Omidyar Network India. In October of that same year, they raised an undisclosed amount from Japanese investment firm M&S Partners. In 2021, they raised $6.5 million from Celesta Capital, Omidyar Network India and others. They raised an additional $1 million in debt from Stride Ventures.

With these funds, the platform plans to transform itself into a one-stop solution for expectant mothers by providing them content, pregnancy and baby care products and community support. Companies like BabyTree and Little Red Book in China were able to convert an engaging content platform into a large e-commerce platform. Will such content destinations help India’s maternal mortality rate to drop down?

Tags : #Healofy #GauravAggarwal #ShubhamMaheshwar #pregnancy #contentplatform #maternity #BabyTreeGroup #BAceCapital #OmidyarNetworkIndia #CelestaCapital #MediSpeak #smitakumar #medicircle

Related Stories

Loading Please wait...

-Advertisements-




Trending Now

Rare H9N2 Bird Flu Case Found in Four-Year-Old in India: WHO Highlights Ongoing RisksJune 15, 2024
Kerala Government Announces Aid Package After Kuwait Fire TragedyJune 15, 2024
EV Conference 24---Charging Up for e-mobility Minister Ponnam Prabhakar and Jayesh Ranjan among others to graceJune 14, 2024
Are we on track to end AIDS, end viral hepatitis and end STIs by 2030?June 14, 2024
HR Conclave Focusing on Future-Forward Engineering where Engineering and Management students meet their future employees, thus exposing students to real-world HR challenges and innovative solutionsJune 14, 2024
MAGGI Empowers 10 Women to Bring their Entrepreneurial dreams to lifeJune 13, 2024
FTCCI announced its Annual Excellence Awards and invites entries, last date is 20th June 2024June 13, 2024
Bird Flu Cases by Dr Praveen Gupta, Principle Director and Chief of Neurology, Fortis Hospital.June 13, 2024
Sova Health's $1 Million Seed Funding to Drive Gut Health InnovationJune 13, 2024
The Vital Role of Early Detection: Kevin Jonas on Battling Skin CancerJune 13, 2024
Zumutor Biologics Advances Cancer Care with Novel Immunotherapy ZM008: A First-in-Class Anti LLT1 AntibodyJune 13, 2024
HP Ghosh Hospital Unveils Innovative "Chest Tree" June 12, 2024
Olympus Enhances Innovation Capabilities by Expanding R&D to Hyderabad, IndiaJune 12, 2024
From the frontlines: Homeless person won over alcoholism, survived floods and defeated TBJune 12, 2024
The Role of Hormones in Obesity: Why Men and Women Gain Weight DifferentlyJune 12, 2024
Silent Killer: How a Young Mother’s Vision Loss Led to a Lung Cancer DiagnosisJune 12, 2024
TruAlt Bioenergy’s subsidiary, Leafiniti Bioenergy supplies over 1000 tons of Compressed Biogas to AG&P Pratham in just 5 monthsJune 11, 2024
Southeast Asia's Most Advanced Luxury Postpartum Centre Re'Joy Suites Opens in SingaporeJune 11, 2024
Poor Muscle Health in Obesity Can be A Major Risk Factor for Early DeathJune 11, 2024
Machine Learning Uncovers How Organ Ageing Impacts Health and LongevityJune 11, 2024