Himalaya is truly an Indian brand with Indian values, that is dominating the globe - 

The starting point of Himalaya was in the forests of Burma. A curious man saw a life-changing scene unfold right before his eyes. He saw villagers tend agitated elephants using a local root. The root was Rauwolfia Serpentina. The man Mohammed Manal. The result? World’s first antihypertensive drug named Serpina® 

Years later Manal’s experience will turn into a company named Himalaya. Started in 1930, when Western influence was more dominating in wellness products that Indians themselves saw Ayurveda products with scepticism. In 1955 founder, Mr Manal broke the market with their liver-protective herbal medicine Liv.52, generating Rs 250 crores in revenue. 

In 1975, Himalaya entered the US market and later grew its presence in Europe, the Middle East, Singapore and other places where Ayurveda was unheard of. Till 2015, Himalaya had entered 90+ countries from which they generated 50% of their revenue. 

In 2017, they recorded a Rs 2200 crore turnover with personal care contributing 45%, followed by pharmaceuticals (30%), baby care products (17%) and animal wellness with 4%. They have 200+ stores spread across India and are planning to add an additional 300-400 outlets, especially in Tier-II cities. 

Today world over, 10 Himalayan products are sold every 1 second! This pre-Independence company is spreading the noble idea of Swasth Bharat worldwide.

The Indian Ayurveda market was valued at Rs 300 billion in 2018 and is expected to reach Rs 710.87 billion by 2024. A boost to the resurgence of Ayurveda was provided by the Ministry of AYUSH which had passed a budget of Rs 3400 crore to accelerate research. 

As part of WHO’s Traditional Medicine Strategy, they selected India for setting up their traditional medicine research centres. PM Modi inaugurated two such centres - The Institute of Teaching and Research in Ayurveda in Gujarat and the National Institute of Ayurveda in Rajasthan.

Will Himalaya, with its decades of experience, capitalise on the growing acceptance of Ayurveda products?