Laurik, a unique health-elevator brand, has introduced a new product line called Laurik Bites, which serves three crucial categories: gut, sleep, and attention. Each bite is made entirely of natural ingredients, including lauric acid, a rare chemical found in mother's milk, palm oil, and coconut. Laurik Bites also have 26 powerful natural components.
Laurik products were introduced to the market in April of this year, offering a variety of health shots for haircare and skincare that naturally enhances the hair, skin, and general health. In one month, Laurik had a 150% increase in revenue and a 100% increase in MAU (Monthly Unique Visitors).
"Laurik seeks to enhance people's health and wellness," stated Lavanya Sunkari, Founder and CEO of Laurik. We are at the forefront of innovation, employing a combination of technology and natural substances to address some of the most pressing healthcare issues. We give healthy solutions using coconut-derived compositions. Millennials need goods that produce results quickly and are simple to use. Laurik bites are a natural remedy for millennials suffering from insomnia and anxiety."
Laurik Bites is on a mission to help at least 10 - 12 million millennials across India over the next three years. The millennial generation seeks results faster and chooses products that are not healthy or harmful to the body when used for a prolonged period of time. In this case, Laurik has a naturally derived and science-backed solution for their problem of poor sleep and a lack of concentration without giving them a bad effect or a habit-forming solution like synthetic or chemically derived products.
Laurik is a direct-to-consumer (D2C) nutraceutical brand. It is the first brand in the world to establish a composition for health and beauty by combining Lauric acid-enhanced coconut powder shots with 26 additional effective substances discovered by India's finest experts. Laurik shots are approved by the top ten food certifications, allowing the company to be a 100% natural, global brand. It is India's second nutraceutical brand to get Clean Label Certification from the Clean Label Project™ US.
Laurik Bites are simple-to-eat products that provide minerals and micronutrients in a food form, resulting in excellent absorption levels. The startup is in the midst of applying for a patent for Laurik bites. With this introduction, there are currently 16 different Laurik goods for men and women accessible on the websites Lauriko.com and Amazon India. The business intends to launch its items on a variety of different e-commerce sites as well as supermarkets in the near future.