A report published by Market Research Future (MRFR) says that the global natural and organic cosmetics market is set to reach $25,100 million by the end of 2023. Indians too are now set to look for natural beauty products. The natural cosmetics sector in India is valued at $747.3 million.
Long before the government sounded the ‘vocal for local’ call for Indian businesses in 2020, the country’s beauty and cosmetics industry had begun witnessing a surge in home-grown brands. Players like Mamaearth, Khadi, Forest Essentials, Juicy Chemistry were taking the all-natural route.
A unique natural cosmetic player in the Indian market is Cosmeto Food. Started by Himanshu Chadha in 2018, this cosmetic brand is not only vegan and organic but also tasteable. Cosmetofood is a result of meticulous blending of organic ingredients with the insights of modern science. This makes their recipes be able to deliver flawless skin texture without any side effects.
The USP of the brand is that it is made with ingredients that are grown without the use of pesticides, herbicides, synthetic fertilisers and GMO. The brand uses no cosmetic chemicals or parabens and one might mistake them for natural food because of their appearance and texture. They use only ECOCERT and COSMOS-certified organic ingredients.
Cosmeto Food hosts 3 brands under its wing - Cosmetofood, Biolglam and Skinergy. Their product offerings are skin cleansers, face scrubs, face masks, body butter, hair shampoo and eye treatment masks. The venture operates pan-India and has exported to over 35 countries.
Cosmeto Food received Rs 1 crore in seeds funds from Risers Accelerators. Risers Accelerators are determined to add Rs 3,00,000 crore to India’s GDP by 2025. The natural cosmetics market is growing 3x post-Covid. Will the all-natural trend lead to a more sustainable and healthier approach to skincare?