Shark Tank’s TagZ Food brings healthier snacking options

Learn how Shark Tank India's TagZ Foods is bringing in the best innovations in food tech and are creating a better and healthier snacking experience for GenZ.

The Indian packaged snacking market is worth over Rs 35,000 crores. This sector is dominated by old players and their old ways of creating snacks. Traditional players like Balaji, Haldiram and ITC offer multiple products but few hold nutritional goodness. It is overloaded with junk and unhealthy food to such an extent that it makes our snaking industry one of the unhealthiest in the world.

To change the way snacks are consumed with technology, Anish Basu Roy and Sagar Bhalotia opened TagZ Foods in 2019. Roy previously worked as a sales and marketing leader for Coca-Cola and Nokia. Whereas Bhalotia is an IIT Bombay graduate who has worked with a range of startups like Oyo, Quikr, HealthifyMe and more.  

They claim to be India’s first brand to make popped potato chips (neither baked nor fried). By bringing in the best innovations in food tech they are creating a better snacking experience for the GenZ. They also offer international gourmet dips and a range of premium bar snacks. By leveraging food technology, the Bengaluru-based startup makes potato chips with no oil, no transfat, no preservatives and with zero cholesterol. 

They have 30+ online partners including Amazon, Bigbasket and Swiggy Instamart along with an offline presence in 2000+ stores across the country. They have sold over 4 lakh units. In 2021, they had raised $500,000 as pre-Series A funds from Venture Catalysts, Dharamveer Chouhan of Zostel, Dhruv Toshniwal of The Pant Project, and Loy Halder of Goldman Sachs. They have even appeared on Shark Tank India. Here they have raised an undisclosed amount from Ashneer Grover of BharatPe and Namita Thapar of Emcure Pharmaceuticals.

Since the Shark Tank episode, they have registered a growth of 30-fold increase in terms of volume. Early this month, they have launched Community Stock Option Plan (CSOP) through which consumers can invest in the company. With the funds, they plan to expand its product line and strengthen its distribution across the country. In the future, they plan to become an international brand. Will such Make in India startups help make India’s $15 billion snacking industry healthier?

Tags : #TagZFoods #AnishBasuRoy #SagarBhalotia #healthyfood #healthysnacks #SharkTankIndia #AshneerGrover #BharatPe #NamitaThapar #EmcurePharmaceuticals #Balaji #Haldiram #ITC #MediSpeak #smitakumar #medicircle

About the Author


Priyal Shah

Priyal Shah is a graduate of Media from Mithibai College, Mumbai. She is a writer, researcher and avid reader.

Related Stories

Loading Please wait...

-Advertisements-




Trending Now

Exploring the Link Between Covid-19 Vaccination and Sudden Cardiac Arrests: ICMR StudyNovember 22, 2023
Powering the Future: China's Biodegradable Wireless System for Bioelectronic InnovationNovember 22, 2023
IMS BHU Pioneers Advanced Cardiac Care: Unveiling Cutting-Edge Technologies for Precise DiagnosisNovember 18, 2023
Inito's $6 Million Boost: Transforming Women's Health with AI-Backed Fertility MonitoringNovember 18, 2023
Madras High Court Advocates for Equality: PG Medical Students to Receive Incentive Marks for COVID-19 DutyNovember 18, 2023
Next-Gen Healthcare: CarePods and AI Redefine the Patient ExperienceNovember 17, 2023
Air Quality Crisis: Alarming Rise in Premature Births Linked to Air Quality in Begusarai, BiharNovember 17, 2023
Limerick Contest-2023: A Celebration of Wit and PoetryNovember 17, 2023
IIIT-Hyderabad among top 100 institutions for 5G Use Case LabNovember 17, 2023
Powerful, motivating and inspiring talks marked TEDx Hyderabad Women 2023 which was held with the theme "Two Steps ForwardNovember 17, 2023
Speaking the Diagnosis: How AI in Voice Analysis Is Revolutionizing Diabetes DetectionNovember 17, 2023
FDA Approves Zepbound: A New Medication for Weight Loss by Eli LillyNovember 17, 2023
CoverSelf Raises $8.2 Million in Seed Funding to Revolutionize Healthcare Claims with Innovative Fintech PlatformNovember 16, 2023
From Miracle to Medic: The Extraordinary Journey of India's First Paediatric Liver Transplant RecipientNovember 16, 2023
Combatting Chikungunya: Valneva's Chikungunya Vaccine Cleared by USFDA, Eyes India LaunchNovember 16, 2023
Global Corporate Summit 2023 with the theme Unlocking Opportunities in a Dynamic World heldNovember 16, 2023
2nd IHub-Data Mobility Summit heldNovember 16, 2023
Revolutionary AI-powered technology detects multiple abdominal pathologies simultaneouslyNovember 16, 2023
1 Out of 3 Stroke Patients Suffer Long-Term Health Complications, Says NeurologistNovember 16, 2023
Amrita Hospital, Kochi, Launches App for People with Swallowing DifficultiesNovember 15, 2023