OATEY, the renowned brand synonymous with health and sustainability, has taken a monumental stride by joining forces with cricketer Ajinkya Rahane. This collaboration not only appoints Rahane as the brand's ambassador but also as an esteemed investor, reflecting OATEY's unwavering commitment to cultivating a culture of wholesome, eco-friendly living. Through their diverse range of plant-based offerings, OATEY has gained widespread acclaim, spotlighting their dedication to taste and quality while championing ethical choices.

Ankush Jamadagni, co-founder of OATEY, expressed, “The collaboration between OATEY and Ajinkya Rahane symbolizes the perfect match of shared values and a common vision. Together, we aim to create widespread awareness about healthier living, advocate for the adoption of plant-based food options, and inspire individuals to lead sustainable lives,”

OATEY's  includes an impressive range of plant-based delights such as Oat Milk (barista grade), Millet Milk, and the groundbreaking sugar-free Chocolate Oat Milk. Notably, the introduction of Kesar Badam, a coffee-infused Oat milk variant without added sugars, underscores OATEY's pioneering spirit.

Cricketer Ajinkya Rahane shares his sentiments, affirming, "OATEY's dedication to exceptional products and inspiring brand ethos beautifully resonates with my own principles. This partnership is poised to motivate individuals seeking a wholesome lifestyle. The growing global emphasis on health and fitness fuels our optimism, and together, we can establish a profound and enduring relationship."

In the preceding two quarters, a remarkable surge of 30% in demand for OATEY products has been a testament to the brand's resounding appeal and unwavering commitment to excellence. This substantial upswing in demand not only underscores OATEY's resonance with discerning individuals but also reaffirms their position as a trailblazer in the realm of health-conscious and eco-friendly choices.

The OATEY-Ajinkya Rahane collaboration serves as a ray of inspiration, fostering a shared pursuit of health-conscious choices and sustainable living. As they forge ahead, this partnership aims to leave an indelible mark on the world of wellness, underscoring the significance of mindful consumption and ethical considerations.