Sunday, November 24, 2024
The Whole Truth raised a $15 million to expand their business. Healthy food with safe ingredients without having to hide on labels is what they aim to achieve.
The Whole truth (TWT) has raised $15 million in its Series B round, managed by Sequoia Capital India.The existing investors of TWT, Matrix Partners India and Sauce.Vc, have also participated in the round.
Founder and CEO of The Whole Truth Foods, Shashank Mehta was an obese kid, who did his own research to find out why brands hide what goes into their food. As a result, he started the "The Whole Truth". The Whole Truth (TWT) describes itself as a food brand with 100% clean foods and snacks, which believes using safe and healthy ingredients in their food.
According to TWT, The additional funds will be used to hire best candidates, increase retail distribution, and expand the brand's internal manufacturing capability.
“With this new fundraising, nothing changes. We’ll continue to innovate and enter more categories. We’ll continue to grow distribution and bring our existing products to more consumers,” said Shashank Mehta, Founder and CEO of The Whole Truth Foods.
Angel investors, including Zerodha co-founder Nithin Kamath, food delivery platform Swiggy’s co-founder and CEO Sriharsha Majety, and co-founder and CEO of Rebel Foods Jaydeep Burman have supported the business.
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