TikTok, the leading destination for short-form mobile video, has partnered with UNICEF on a year-end global campaign to celebrate special moments during the holiday season. Between 23 December and 2 January, TikTok will invite users to show their support for UNICEF by creating videos using the hashtag #TikTokTraditions.

Using TikTok's suite of holiday-inspired effects - including a special UNICEF greeting card filter - families and friends are encouraged to come together and share videos of their tradition, whether it’s exchanging gifts, family dinners, watching a beloved holiday film or a trip to the countryside.

Through the collaboration, TikTok has committed $1.5 million in support of UNICEF's work. This can help UNICEF provide, for example, more than 11 million polio vaccines, or 5 million exercise books or 750,000 mosquito nets for children and their families.

UNICEF Goodwill Ambassador David Beckham will feature in a launch video calling for others to join in and show their support for UNICEF. “I’ve seen the important work that UNICEF does for children around the world and I’m proud to be a part of a campaign that promotes acts of kindness and raises funds for such a great cause,” he said.

“As a platform for creativity, TikTok is the perfect place for people to share their family traditions over the holidays. As we enter this season of giving, we are excited to support UNICEF's global efforts - and ensure that people everywhere have the resources to build a better future for themselves, their families and their communities,” said Rich Waterworth, General Manager for the UK at TikTok.

“As families and friends come together to celebrate the holiday season, it is also a time to consider the millions of children without access to education, health care and clean water or who are uprooted from their homes,” said Gary Stahl, Director, Private Sector Partnerships, UNICEF. “By joining in #TikTokTraditions, users can show their support for the world’s most vulnerable children.”