Wellbeing Nutrition raises USD 10 Million in Series B Funding from Hindustan Unilever Limited and Fireside Ventures. 

D2C nutrition Brand, Wellbeing Nutrition, has raised INR 85 Crore in a Series B round led by Hindustan Unilever Limited and Fireside Ventures. The company will use the new funds to launch and extend its product categories, strengthen its expert channel network, and strengthen its R&D. 

Wellbeing Nutrition was founded in 2019. The current Wellbeing Nutrition team led by Avnish Chhabria and Saurabh Kapoor will continue to operate all functions of the business. The company has a presence in D2C, and digital marketplaces and are increasing in offline retail channels to over 5000+ retail touchpoints. 

Avnish Chhabria and Saurabh Kapoor of Wellbeing Nutrition said, “We are very excited to welcome Hindustan Unilever as a strategic Investor. Fireside Ventures continued backing and further investment have been a great encouragement. With the new funding, we aim to reach 100 million people over the next year by driving awareness through digital aggressively, as well by making use of HUL’s capabilities. We believe this partnership will help scale Wellbeing Nutrition and become a lifestyle wellness brand of choice for all.” 

Wellbeing Nutrition offers a range of nutraceuticals, organic as well as non-genetically modified vitamins and minerals like Melts (Oral Thin Strips), Slow (Slow-Release 2-in-1 capsules with beadlet in oil technology) Korean Marine Collagen peptides for beauty, Daily Fiber for digestion and Vegan Protein for fitness and everyday health. 

Ritesh Tiwari, CFO, HUL, said, “HUL has a successful track record of building categories through market development. We are excited to work with the founder of Wellbeing Nutrition to grow the businesses further by leveraging our complementary expertise and capabilities.”  

Kannan Sitaram, Fireside Ventures, said, " We are excited by how the partnership with HUL can build on this culture of innovation and create enormous potential for growth."