Cult.fit has picked up a majority stake in F2 Fun & Fitness, thereby becoming the master franchise partner for Gold’s Gym in India. They have acquired the India-based business of international fitness chain Gold's Gym for an undisclosed sum.

Cult.fit will invest to increase the revenue stream from Gold’s Gym centres. The latter is India’s largest fitness chain with over 140 centres spread across 90 cities. Cult.fit on the other hand operates 350+ owned and partnered fitness centres in 25+ cities in India. 

They will add their technology to Gold’s Gym. With this partnership, Cult.fit will leverage its strong and capable technology along with demand generation capabilities to further empower and enable the supply to scale up.

Previously, Cure.fit has acquired Fitness First in 2018. Other acquisitions of the venture are Fitkit, Onefitplus, and Urban Terrain. Founded in 2016 by Mukesh Bansal and Ankit Nagori, Cult.fit provides fitness-related services through a mix of online and offline channels.

The venture is also looking to expand to other territories like Sri Lanka, Bangladesh, Maldives, Nepal. Cult.fit is a part of Cure.fit Healthcare, whose valuation after Zomato’s $100 million investment is around $1.5 billion. Their Series F funds round saw a total contribution of $150 million.