New Delhi, August 21st, 2024: Supertails, India’s largest pet-care app, has launched an innovative and entertaining campaign for this year’s highly anticipated annual Swag Sale. This year’s campaign brings a fun twist to the classic debate between cat-lovers and dog-lovers through a rap-battle that lets dogs and cats take the mic to settle the score themselves. 

Reflecting on last year's success, where the Swag Sale campaign resulted in a 40% increase in direct traffic, over 12 million views, and a 20% rise in brand search volumes, the brand looks at crossing even more milestones this year. India’s pet care market is expanding at a CAGR of over 25%, powered by millennial and GenZ pet parents’ increasing need for a holistic petcare ecosystem. This year’s campaign is carefully crafted to cater to this vibrant market, which loves flaunting their pets and seeks unique and innovative ways to celebrate their bond.

Supertails founders Varun Sadana, Aman Tekriwal, and Vineet Khanna are eager about this year’s initiative: “As we gear up for our annual Swag Sale, our commitment to building a close-knit community of pet parents in India remains stronger than ever. At Supertails, we thrive on the love and trust of our customers, and this campaign is a testament to that. The SWAG 2024 campaign is all about pushing creative boundaries, aiming to deliver fresh, engaging experiences that resonate deeply with pet lovers. Our vision is to create a one-stop platform that caters to all the needs of pet parents, ensuring they have everything they need to care for their furry family members- be it a dog, a cat or even a turtle!”. 

The Swag Sale features partnerships with more than 150 brands, boosted by collaborations with over 100 influencers in the pet care category.  The brand film, created by Supertails’ in-house team in collaboration with Green Chutney Films, will be featured across YouTube, Instagram, and Facebook. 

As pets become integral members of families, Supertails is committed to transforming pet care through creativity, innovation, and a dedication to enhancing the bond between pets and their parents.

Link to the campaign video: https://youtu.be/ayLL44ajMjA?si=4jimsxo6gMr0E809

About Supertails: 

Varun Sadana, Aman Tekriwal, and Vineet Khanna founded Supertails in June 2021. Headquartered in Bangalore, Supertails aims to build a holistic pet care platform for India's growing pet care industry. Supertails is empowering first-time pet parents with the right resources and information, offering pet supplies, online vet consultations (with more than 1,50,000 consultations to date), and online behavioural training.

For more information, visit Supertails.com.

Instagram: https://www.instagram.com/supertails.official/?hl=enSupertails Official