○      Companies on the index have a combined market capitalization of $115 billion and a 5-year revenue CAGR of 22%

○      10 companies listed with an aggregate IPO size of $1.2 billion in the last 2 years

○      The Index has outperformed the NIFTY 50 and NIFTY Financial Services Index since its base date of Jan 2017

Bangalore, February 25, 2025 – EPIC World today unveiled the Entrepreneurial Households India Index (EHI Index). This first-of-its-kind index developed by EPIC World, with Morningstar Indexes providing calculation services, tracks the performance of 34 publicly listed Indian companies that offer products and services designed for Entrepreneurial Households (EHs). To capitalise on this EPIC opportunity, EPIC World is committed to the vision of helping build and scale 50 blue-chip companies that will cater to the needs of EHs.

EPIC World is built on the foundation of Elevar Equity - an impact investor across India and Latin America, that has been the first institutional investor in brands like LEAD, Samunnati, Niro, Sarvagram, Cloud Physician, Curebay. EPIC World is a comprehensive global platform that explores Entrepreneurial Households as the key driver for India’s $100 Trillion Economic Growth Opportunity.

Speaking on the launch of EPIC World and the EHI Index, Jyotsna Krishnan, CEO and Co-founder, EPIC World and Managing Partner, Elevar Equity said, "India’s economic growth is driven by a powerful yet overlooked force—Entrepreneurial Households (EHs). Despite contributing trillions to the economy, Entrepreneurial Households remain underserved by traditional financial and business systems. We are glad to have worked with Morningstar Indexes who provided their calculation services for the index.  The EHI Index tracks 34 publicly listed companies with a $115 billion market cap, and shows that EH-focused businesses are a high-growth, commercially competitive asset class. The Index challenges the popular notion that only India's top 10% drive spending power and highlights Entrepreneurial Households as key economic contributors. We believe this segment will lead India’s economic transformation going forward. At EPIC World, we are unlocking this immense potential.”

Why Does the EHI Index Matter?

Entrepreneurial Households (EHs) - a rapidly growing and resilient economic segment that contributed around $10 trillion to India’s economy in FY24- is projected to expand 10x to $100 trillion in 20 years. The EHI Index, while not intended to provide investment inputs, provides data-driven support to the fact that businesses catering to EHs have shown strong growth and created shareholder value. Key Findings of the index are as follows:

• Returns Outperforming Benchmarks:As of date, the EHI Index has outperformed the NIFTY 50 and NIFTY Financial Services Index since its base date in January 2017.
• Superior Growth & Profitability: Companies in the Index demonstrate a 5-year revenue CAGR of 22%, while also delivering an aggregate 5-year RoE of 16%, surpassing traditional indices.
• Market Validation: 10 EHI Index companies have collectively raised over $1.2 billion in public markets in the last two years.

EPIC World is committed to the vision of helping build and scale 50 blue-chip companies  that will deliver core services to Entrepreneurial Households. However, currently such companies face key challenges including:

• Poor data-driven insights for building distribution– leading to inefficiencies
• Lack of understanding of market potential– leading to suboptimal talent and undercapitalisation of opportunities

To solve these challenges, EPIC World is developing products and services that we believe will unlock scale for these companies. The first of these is EPIC Intelligence, a distribution insights product that represents the quantitative voice of EHs, helping companies scale effectively.

As Entrepreneurial Households emerge as a multi-trillion-dollar economic force, investors, policymakers, and business leaders have a unique opportunity to tap into this high-growth segment. EPIC World’s integrated platform aims to transform EHs from an underserved market into a mainstream economic powerhouse, driving India’s long-term prosperity and global competitiveness.

About EPIC World

EPIC World is a comprehensive global platform created to help build and scale 50 blue chip companies that address the needs and aspirations of Entrepreneurial Households, a segment defined by their economic resilience, innovativeness and generation of multiple sources of income. It aligns capital strategies, customer insights, and trusted brand-building to achieve its goal. Learn more at https://www.epicworld.com/. 

Disclaimer: This press release and the EPIC World website do not constitute an offer to sell or a solicitation to buy any securities in any jurisdiction.

*Entrepreneurial Household (EH): EHs are households with multiple sources of income which seek upward socio-economic mobility and are ready to invest in their growth. These customers, formerly referred to as the bottom of the pyramid have evolved into drivers of economic growth, which strategically channel their multiple incomes into High Priority Goods & Services (HPGS) and business investments.

*Core Transaction Value (CTV): CTV is a metric developed by EPIC World that tracks EHs' cash inflows (business revenue, income, borrowings) and key cash outflows (business expenses, HPGS), while excluding discretionary and survival spending. CTV is a more accurate metric for market sizing and evaluating business opportunities with Entrepreneurial Households, and provides a clearer picture of their economic potential and dynamism.