Hyderabad, 27th March 2025: The party never stops, and neither does PartySmart! PartySmart has emerged as the go-to partner for partygoers, as celebrations took centre stage this festive season. As the official ‘Anti-Hangover Partner’ across seven major high energy events in key cities, including Mumbai, Delhi, Bangalore, and Pune, PartySmart ensured that the revellers enjoyed social drinking without compromising on their well-being.

To strengthen its popularity among Gen Z and Millennials, PartySmart enhanced its presence by collaborating with top-tier events featuring some of the biggest music icons, including Arijit Singh, Divine, Ritviz, and B Praak. Additionally, it extended its footprint at major cultural festivals like Zomaland in Bengaluru. Through these strategic partnerships, the brand directly engaged with over 1.5 lakh consumers driving significant trails of PartySmart capsules and gummies. The brand experience reached approximately 20 million consumers with targeted on-ground and digital activations, further solidifying its position as an ideal choice for party enthusiasts looking for a smarter way to enjoy their celebrations.

PartySmart was also prominently present at vibrant Holi parties, where attendees indulged in colours, music, and celebrations while responsibly enjoying their drinks. PartySmart promoters actively distributed PartySmart Capsules and Gummies, allowing consumers to experience the benefits of a smarter way to celebrate.

PartySmart was also prominently present at vibrant Holi parties, where attendees indulged in colours, music, and celebrations while responsibly enjoying their drinks. PartySmart Capsules and Gummies were actively distributed during the events allowing consumers to experience the benefits of a smarter way to celebrate.

Additionally, PartySmart continued its successful collaboration with SOCIAL, partnering with AntiSOCIAL in Mumbai for its Holi party. This activation was an extension of their previous association to launch the SmartLIIT – a signature cocktail that embodies the ‘party smarter’ ethos, further cementing its presence in the nightlife and party culture scene.

Sunil Waghmode, Category & Media Manager at Himalaya Wellness, said, “PartySmart is redefining the way India celebrates by seamlessly blending fun with wellness enabling consumers to enjoy social drinking without compromising on their well-being. Our collaborations with some of the country’s most vibrant festivals and nightlife hotspots allow us to integrate PartySmart into real moments of celebration. We are not just offering a smarter way to party—we are shaping a culture where well-being is as much a priority as having a great time. With every new partnership, we continue to champion responsible celebrations while ensuring that consumers can enjoy their nights without regrets.”

As India’s most loved anti-hangover partner, PartySmart continues to build meaningful connections with its new-age consumers, the brand remains committed to elevating the social drinking experience while promoting responsible enjoyment. With a growing presence at major cultural and entertainment events, the brand is creating a movement towards smarter, more enjoyable celebrations—one festival at a time.

About Himalaya Wellness Company:

In 1930, a young visionary by the name of Mr. M. Manal foresaw the benefits of herbal remedies while riding through the forests surrounding Dehradun. After diligently researching the science of the traditional field of Ayurveda, he decided to dedicate his life to creating products that would improve millions of lives across the world. Today, with a history spanning nine decades in herbal research, Himalaya has positioned itself as a brand that cares about not only enriching people’s lives but also the environment. With a ‘head-to-heel’ range of products, Himalaya aims to provide a holistic solution to everyday ailments.

Seeped in a legacy of researching nature, Himalaya has been able to successfully harness the science of Ayurveda through cutting-edge research to become a brand that is safe, gentle, and trustworthy.