Bangalore, India – December 15, 2023: Kapiva, a pioneer in modern Ayurvedic solutions, announces its collaboration with Bollywood heartthrob Tiger Shroff. Together, they are on a mission to challenge misconceptions surrounding  Shilajit, a mineral-rich resin and break free from the stereotypical taboos associated with it.  This dynamic partnership aims to reshape perceptions of Ayurveda by spotlighting Shilajit’s versatile applications in muscle building, faster recovery, improved energy levels, better metabolism, and enhanced joint health. By initiating this shift in focus from the outset, Kapiva and Tiger are committed to fostering a deeper understanding of this ayurvedic herb’s versatile applications, particularly in the realm of workout and fitness, revolutionizing how Ayurveda is perceived in these domains. 

Our latest ad film tackles the common trend of people opting for steroids to build muscles. It highlights the societal preference for shortcuts. However, the film promotes a different approach by emphasizing the effectiveness of natural products with clinically tested ingredients. It suggests that achieving muscle growth & better performance at the gym doesn't have to involve shortcut methods. 

Kapiva's men's wellness category offers a comprehensive range of Shilajit-led products for fitness, immunity and wellness. They comprise clinically tested ingredients like natural testosterone-boosting Shilajit, stress-managing Ashwagandha, strength-enhancing Swarna Bhasma, metabolism-supporting Gokshura, and muscle recovery-accelerating Black Musli. 

“Tiger, renowned for his athletic prowess and whose fitness journey has been followed by many over the years, has embraced Ayurveda as a key element in his personal health & fitness journey. This signifies the beginning of a perfect partnership, aimed at collaborating and reshaping the narrative surrounding Shilajit, moving towards a more informed and nuanced understanding for our consumers. We are super excited to have him on-board" stated Shantanu,  Co-Founder of Kapiva. 

“Teaming up with Kapiva for their 'Ayurveda for Gym, Immunity and Wellness' category is a great opportunity as I firmly believe that Ayurveda is the missing link we all need to bridge the gap between traditional wisdom and modern well-being. I feel a deep sense of satisfaction, being the one entrusted with the task of educating the audience, and to contribute to their well-being. It’s truly a privilege to be part of a brand that shares my love for health and well-being.” added Tiger Shroff. 

The brand's commitment to modern Ayurveda is evident through their rigorous clinical testing of ingredients, ensuring the efficacy and safety of their Ayurvedic formulations. By marrying the ancient wisdom of Ayurveda with contemporary clinical excellence, every Kapiva product meets modern wellness standards. 

For more information about Kapiva and its collaboration with Tiger Shroff, please visit Kapiva's post. 

About Kapiva: 

Kapiva Ayurveda is an Indian-origin brand making ancient, efficacious ayurvedic solutions easily accessible and personalized for the fast-paced, contemporary world. Our solutions encompass categories like men's & women's health, skincare, haircare, lifestyle comorbidities, daily wellness and more through personalized consultations that enrich each of our customer's wellness journey. 

Embracing a future-focused perspective, our goal is to reach 5 million households and consumers within the next three years. We aim to be the preferred choice for addressing health concerns, supported by a robust portfolio of 20 patents dedicated to resolving health issues through Ayurvedic solutions and compete alongside conventional medical practices. 

Broadening our international footprint and making Ayurveda accessible to the world, we announced a wholly-owned subsidiary in the United States in June 2023.