The Gene Box and personalised nutrigenomics

Learn how the Gene Box is using the relationship between nutrients, diet and genetics also known as nutrigenomics, to help 20% of India's population beat chronic diseases like type 2 diabetes, obesity and heart disease.

With healthcare, we often get stuck with the mentality of ‘One size fits all.’ Genes, our building block of life are fundamentally unique to each person. They dictate the colour of our hair, the size of our nose, our ability to digest milk, allergies and also determine the risk for certain health conditions like cancer, diabetes and obesity.

In the 1990s, the Human Genome Project began mapping the human DNA. This highlighted the relationship between nutrients, diet and genetics also known as nutrigenomics. It ushered in a confidence in people to help fight the various lifestyle-linked diseases. As the world faces the burden of nutrition-related non-communicable diseases, the market of nutrigenomics was estimated at $287 million in 2018. By the end of 2025, it will reach $845 million.

This science deeply studies and then guides the individual based on their taste perception, macronutrient response, micronutrient requirements and their lifestyle. This helps curate a plan that manages the person’s food intolerances and sensitivities. By following a tailor-made plan the individual’s risk of developing common chronic diseases such as type 2 diabetes, obesity, heart disease, etc gets reduced. 

The Gene Box was founded by childhood friends Pranav Anam and Shiraz Siddique who had heard about the Human Genome Project. Later Taher Kagdi joined their venture. TGB is a health-tech company specializing in predictive genetic analysis for wellness and research. They curate customized reports and actionable recommendations. It conducts research and provides reports and recommendations to help professional healthcare practitioners guide clients on a wide range of issues - disease predisposition, nutritional needs, and most effective fitness regimes. 

They build genetic tests for dieticians, nutritionists, pharma companies and FMCG brands. They analyse over 700,000 data points on various health parameters from raw data. The venture has received an undisclosed amount of funds from 10000 startups. Another Indian startup working in a similar domain is MapMyGenome which is based on genomics. Will such startups help 20% of India’s population suffering from chronic diseases?

Tags : #TheGeneBox #PranavAnam #ShirazSiddique #TaherKagdi #HumanGenomeProject #nutrigenomics #personalised-health #10000startups #MediSpeak #smitakumar #medicircle

About the Author


Priyal Shah

Priyal Shah is a graduate of Media from Mithibai College, Mumbai. She is a writer, researcher and avid reader.

Related Stories

Loading Please wait...

-Advertisements-



Trending Now

Health-tech startup Healthkart raises Rs 536.52 Crore led by TemasekNovember 28, 2022
TummyFriendly Foods – Harmless Bio-available nutrition for little onesNovember 28, 2022
Causes, Symptoms, and Solutions to Lung Cancer November 28, 2022
5 reasons behind premature hair grayingNovember 26, 2022
Connect2MyDoctor’s cARe - Augmented Reality tool playing a crucial role in patient educationNovember 26, 2022
Bollywood Actor Kajal Aggarwal invests in D2c Startup TACNovember 26, 2022
Causes, Symptoms, Treatment, and Preventive Solutions for Ovarian Cancer November 26, 2022
Men’s health firm Bonatra raises Rs 5.5 Cr in the pre-seed funding roundNovember 25, 2022
Why is Samantha Ruth Prabhu hospitalized again in Hyderabad?November 25, 2022
RedBrick AI, a Healthtech startup, raises $4.6 million in funding from Sequoia India, Surge.November 25, 2022
Now schedule your health check-ups at a much-discounted price with MediWheelNovember 24, 2022
Kamal Haasan gets admitted to Chennai Hospital Today November 24, 2022
India's first Global Women's Health Innovation Conference to highlight the potential of Femtech & Digital InnovationsNovember 24, 2022
Pred Health - HealthTech Startup dedicated to provide Integrated care management for cancer patientsNovember 24, 2022
7 Protein Foods For Gym-Goers November 23, 2022
7 Protein Foods For Gym-Goers November 23, 2022
7 Things to know before you try Keto Diet November 23, 2022
Causes, Symptoms, and Diagnosis of Lung CancerNovember 23, 2022
MBDH Wellness focuses on improving people's lives by offering high quality careNovember 23, 2022
Ayurveda startup NirogStreet raises INR 100 CroresNovember 22, 2022