Built with Vinod’s proprietary TREON Technology, Freya combines the cooking performance and heat retention associated with cast iron with a toxin-free construction, even heat distribution and contemporary design. Available in Ruby Red and Sapphire Blue, the range includes kadais, sauce pots and pans, dosa and roti tawas, frypans, Dutch ovens, appam makers and tadka pans, bringing traditional cast iron cooking into modern Indian kitchens.

The Delhi event builds on Vinod’s creator-led initiatives in Mumbai, Pune and Hyderabad, reflecting the brand’s focus on experiential marketing to strengthen consumer engagement and drive sales. Following its Pune activation, the company reported a noticeable rise in sales of its Ceravit range, reinforcing its decision to extend this approach to Freya.

At An Evening with Freya, guests explored the range through hands-on product experiences and interactive activities inspired by its signature Ruby Red and Sapphire Blue colours. The Team Ruby versus Team Sapphire format, along with the Freya Secret Window and Claw Machine, encouraged participation and content creation. Participating creators subsequently shared Reels and Stories showcasing Freya to their audiences.