• Strategic hires aimed at strengthening year-over-year (YoY) growth with an ambitious target of over 100%

• Leadership additions poised to bolster Wellbeing Nutrition’s mission of delivering preventive care and science-backed wellness products globally

Delhi, India, 4th Sept, 2024: Wellbeing Nutrition, a leading player in the Indian wellness and nutrition industry, has announced the expansion of its leadership team to accelerate its ambitious growth plans. The company has appointed two seasoned professionals—Harleen Bhatti as Vice President of Direct-to-Consumer (D2C) and Kunwarjeet Singh Grover as Head of Growth. This move is designed to accelerate the company’s ambitious growth trajectory, with a focus on achieving a YoY growth of over 100% and clocking an ARR of INR 240 crore.

With a mission to redefine how people consume nutrition, Wellbeing Nutrition is committed to providing high-quality, transparent, and sustainable solutions that seamlessly integrate into everyday routines. This mission is at the core of the company’s strategy, as it aims to make preventive care accessible to every household. To drive this vision and achieve its aggressive growth targets, Wellbeing Nutrition is strengthening its leadership team with the appointment of Harleen Bhatti as Vice President of Direct-to-Consumer (D2C) and Kunwarjeet Singh Grover as Head of Growth. Their combined expertise will be pivotal as the company focuses on expanding its Beauty and Sports & Performance segments, which are projected to contribute approximately 90% of the portfolio. Furthermore, their leadership will support the brand in leveraging its strong online presence to grow retail and export channels, targeting a 50% contribution from these avenues over the coming years.

On the appointment of the new hires, Avnish Chhabria, Founder of Wellbeing Nutrition, said, "We are thrilled to welcome Harleen and Kunwarjeet to our leadership team. At Wellbeing Nutrition, our mission has always been to make high-quality, transparent, and sustainable nutrition accessible to everyone. As we aim for unprecedented growth, it’s crucial to have leaders who not only understand our vision but also have the expertise to execute it. The addition of Harleen and Kunwarjeet to our leadership team is a strategic move to accelerate our journey towards achieving 100% YoY growth and reaching an ARR of INR 240 crore. Their experience and passion for driving innovation in the D2C space will be instrumental in expanding our portfolio and strengthening our presence in both online and offline markets.”

With over 15 years of experience across early and growth-stage D2C ventures and management consulting, Harleen Bhatti, an MDI Alum, brings a wealth of expertise to Wellbeing Nutrition. In her previous role at The Good Glamm Group, Harleen spearheaded Online Marketing, CRM, Customer Analytics, Website & App Marketing, and Product-led Growth for several renowned brands, including The Good Glamm Group, Lenskart & CureFit.
At Wellbeing Nutrition, Harleen will be responsible for driving the company’s D2C growth, P&L management and spearheading the growth strategies to drive user acquisition, retention, and revenue growth.

Kunwarjeet Singh Grover, the newly appointed Head of Growth, has over 13 years of experience in online marketplace management, e-commerce, and business development. He was previously the Senior Vice President at Honasa Consumer Ltd.,  where he was responsible for building and leading the P&L of marketplace business for brands like Mamearth, The Derma Co and Bblunt. significantly increasing the company's revenue and customer base. Prior to Honasa, he was also associated with Himalaya Herbal Healthcare, CavinKare, Phillips Lightning, and Havells India. He specialises in P&L management, business development, online vendor management, and business planning or implementation. He holds an MBA degree from IBS Hyderabad. At Wellbeing Nutrition, Kunwarjeet will focus on scaling the brand through innovative growth strategies, customer acquisition, and retention initiatives.

About Wellbeing Nutrition:
Founded in 2019 by Avnish Chhabria with Saurabh Kapoor joining as a co-founder in 2021, Wellbeing Nutrition is a leading nutraceutical company dedicated to transforming your health. Wellbeing Nutrition strives to be consumers' lifelong partners in the pursuit of their holistic wellbeing with artfully curated and scientifically backed products. It offers a range of FDA-approved, gluten-free, and non-GMO products across various health categories, including sleep, gut health, beauty, stress, immunity, vitamins, and more. Each product is curated from the finest natural sources globally, ensuring precision and effectiveness.

Wellbeing Nutrition champions the science of living well by combining consumer insights, aesthetic value, and product innovation. The science of their products is backed by rigorous research, high-quality ingredients, and clinical studies to ensure transformative results. Hence, they focus on living well, addressing physical, mental, emotional, and social health to provide comprehensive wellness solutions. With a mission to provide high-quality, transparent, and sustainable nutrition solutions, Wellbeing Nutrition is redefining how people consume their nutrition and promoting the art and science of living well. The company has raised $10 million in a Series B round led by Hindustan Unilever Ltd. (HUL) and Fireside Ventures.