New Delhi, India – 25th October, 2024: Wellbeing Nutrition, a leading player in the Indian wellness and nutrition industry, is set to energise the wellness space by bringing on dynamic duo Soha Ali Khan and Kunal Kemmu for their latest campaign promoting the brand's protein products range. Known for their balanced lifestyles and commitment to fitness, Soha and Kunal perfectly embody the brand’s philosophy, making this collaboration a natural fit as they lend their influence to Wellbeing Nutrition’s Sports & Performance range.

As more individuals adopt plant-based diets, the global protein supplements market is projected to reach $55.32 billion by 2032, driven by growing health awareness and the need for convenient nutrition solutions for enhanced performance. The couple will be the face of the campaign promoting our Sports & Performance range- SuperFood plant protein, Multis for Him and Her, Triple Strength Omega and our best seller Magnesium. Wellbeing Nutritions’ sports and performance range is an essential building block that repairs the body, and helps with musical growth & recovery, easy digestion, weight management and strengthening immunity.

“Growing the Sports & Performance category has been a key focus for us, and we have seen incredible success with our protein and magnesium centric products, as they have displayed proven efficacy with our consumers, and people are slowly realizing the importance of including micro-nutrients in their daily lives” says Saurabh Kapoor, Co- Founder of Wellbeing Nutrition. “In today’s fast-paced world, it’s becoming harder to meet nutritional needs through diet alone, which is where supplements play a crucial role in optimizing health and well-being. Soha and Kunal, who lead active lifestyles, are the perfect fit for our campaign, and their voices will allow us to amplify our message and inspire people to make wellness a daily priority.” 

Commenting on the association, Kunal Kemmu said, “Staying fit and healthy while balancing personal and professional responsibilities can be challenging, but Wellbeing Nutrition makes it easy with their clean and effective products.”

Soha Ali Khan said, "I've always believed in a holistic approach to wellness, combining fitness with mindful nutrition. Wellbeing Nutrition’s commitment to clean, effective products aligns perfectly with my own values, making it a natural fit into my lifestyle.”

The Indian sports nutrition market is undergoing massive growth, driven by investments in product research, innovation, and a growing desire in the masses to become health conscious. With the market value projected to reach US$ 3.1 Billion by 2032, Wellbeing Nutrition is committed to accelerating this growth while ensuring the highest standards of safety, efficacy, and research-driven innovation. By tapping into Soha and Kunal’s influence, the brand aims to reach new heights and expand its consumer base among fitness enthusiasts across India.

For more information about the campaign, please visit: 

Instagram Link- https://www.instagram.com/reel/DBgfQZMBgMw/?igsh=Z3d6MWdqN2I1bmM5

Youtube Link- 

https://youtu.be/d5sZfFeCN5k?si=yntkCP4QZVUpxY9Q

About Wellbeing Nutrition:

Founded in 2019 by Avnish Chhabria with Saurabh Kapoor joining as a co-founder in 2021, Wellbeing Nutrition is a leading nutraceutical company dedicated to transforming your health. Wellbeing Nutrition strives to be consumers' lifelong partners in the pursuit of their holistic wellbeing with artfully curated and scientifically backed products. We offer a range of FDA-approved, gluten-free, and non-GMO products across various health categories, including sleep, gut health, beauty, stress, immunity, vitamins, and more. Each product is curated from the finest natural sources globally, ensuring precision and effectiveness.

Wellbeing Nutrition champions the combination of nature and science while combining emotional triggers, aesthetic value, and product innovation. The science of their products is backed by rigorous research, high-quality ingredients, and clinical studies to ensure transformative results. Hence, they focus on living well, addressing physical, mental, emotional, and social health to provide comprehensive wellness solutions. With a mission to provide high-quality, transparent, and sustainable nutrition solutions, Wellbeing Nutrition is redefining how people consume their nutrition and promoting the art and science of living well. The company has raised $10 million in a Series B round led by Hindustan Unilever Ltd. (HUL) and Fireside Ventures.