Delhi, India – 20th January 2025 – Wellbeing Nutrition, India’s leading health and wellness company, has joined forces with three iconic voices in fitness and sports to amplify the bold narrative of its new Unhustle Fitness campaign. Featuring Gurpreet Singh Sandhu, celebrated Indian football goalkeeper; Nayana James, renowned Indian athlete; and Lakshya, an ace movie actor, the campaign brings together individuals who embody the philosophy of balance, resilience, and recovery.

The Unhustle Fitness campaign is rewriting the rules of fitness for a generation ready to slow down and focus on holistic wellness. By dismantling the grind-driven narratives of traditional fitness, Wellbeing Nutrition is encouraging 1 billion Indians to embrace recovery as the foundation of true strength. Anchored in its innovative whey protein line, the campaign highlights products designed to support muscle strength and recovery while promoting sustainable fitness goals.

India’s sports nutrition market is projected to reach US$ 7,223 million by 2030, growing at a CAGR of 9.1%. This reflects a growing acceptance of products that promote holistic well-being and sustainable fitness. Wellbeing Nutrition, as a leader in this evolving space, is leveraging these shifts with its science-backed solutions and a fresh perspective focused on recovery rather than hustle culture.

“Partnering with individuals who embody the philosophy of Unhustle Fitness allows us to amplify our message and reach a broader audience. Recovery is not just a fitness trend; it’s a paradigm shift that is here to stay,” said Avnish Chhabria, Founder, & Saurabh Kapoor, Co-Founder of Wellbeing Nutrition. “By collaborating with Gurpreet, Nayana, and Lakshya, we aim to inspire people from all walks of life to embrace a balanced, resilient, and sustainable fitness journey. Together, we are redefining what it means to be strong—not through hustle, but through recovery and endurance.”

The Unhustle Fitness campaign is also anchored in Wellbeing Nutrition’s competitive line of whey protein products, crafted to improve muscle strength and endurance. The range, which includes Whey Protein Isolate Unflavored, Whey Protein Isolate Dark Chocolate, Whey Protein Blend Swiss Chocolate, Whey Protein Blend Cappuccino, and Whey Protein Concentrate Unflavored, offers a clean, gut-friendly protein solution for workouts, recovery, and daily nutrition

Link to the videos:
Lakshya

Gurpreet Singh

Nayana James

Campaign video

About Wellbeing Nutrition:

Founded in 2019 by Avnish Chhabria with Saurabh Kapoor joining as a co-founder 2021, Wellbeing Nutrition is a leading health and wellness company dedicated to transforming your health. Wellbeing Nutrition strives to be consumers’ lifelong partners in the pursuit of their holistic wellbeing with scientifically backed products. We offer a range of FDA-approved, gluten-free, and non-GMO products across various health categories, including sleep, gut health, beauty, sports performance, immunity, vitamins, and more. Each product is curated from the finest natural sources globally, ensuring precision and effectiveness. We champion product innovation while combining nature and science keeping in mind a consumer's emotional triggers and lifestyle demands. The science of their products is backed by rigorous research, high-quality ingredients, and clinical studies to ensure transformative results. Hence, we focus on living well, addressing physical, mental, emotional, and social health to provide comprehensive wellness solutions. With a mission to provide high-quality, transparent, and sustainable nutrition solutions, Wellbeing Nutrition is redefining how people consume their nutrition and promoting the art and science of living well. The company had raised $10 million in a Series B round led by Hindustan Unilever Ltd. (HUL) and Fireside Ventures.