wellOwise and preventive healthcare

In India, the preventive market was insignificant prior to Covid at less than 11% of our overall health budget. But the market is expected to rise by CAGR of 27.30% between 2020-25, increasing the demand for wellOwise.

The pandemic has made us all realise the worth of our own health. This shift in mindset gave preventive healthcare a significant boost. In 2020, the preventive healthcare for the Asia Pacific region was $11.08 billion. In India, the preventive market was insignificant prior to Covid at less than 11% of our overall health budget. But the market is expected to rise by CAGR of 27.30% between 2020-25.

One healthcare startup in this sector is wellOwise. Started by Manish Kumar and geneticist Dr Saher Mehdi, the venture provides preventive measures against chronic diseases, personalised for the individual. Founded in 2018, this venture analysis all factors that indicate the advent of a chronic illness. For instance, if one is prone to diabetes, they can study the factors and recommend appropriate therapy to lessen the chance of catching that disease. 

After filling an assessment form on the platform, wellOwise team collects the user’s blood and saliva samples. Their AI algorithm then studies genetics, family history and lifestyle pattern to recommend a tailored nutrition and fitness plan. Apart from a personalised diet, the app helps the user track their sleep, eating habits and other factors to decide their overall progress. They also assign a health coach to check your progress and provide any help that is needed. The team would regularly get in touch with the users to understand the user’s progress and if they want any changes. 

The venture is providing their solutions to many specialised doctors from AIIMS Delhi, Apollo, Action Balaji, Lady Harding Medical College and more. Their target audience consists of people in their mid 20 to mid 40. They have two offerings - Rewise Basic Program and Rewise Advanced Program. The first one is charged at Rs 12,500 and the latter at Rs 24,000. 

In July 2020, IIITD Innovation & Incubation Center provided an undisclosed seed amount. The startup has currently 600 users on its platform. They wish to add 8 to 10 thousand more in the next 12 to 16 months. They also want to venture out into international markets, particularly the UK and Turkey. Will wellOwise help Indians change their healthcare approach from being reactive to being preventive?

Tags : #wellOwise #ManishKumar #DrSaherMehdi #healthcare #AIhealthcare #IIITDInnovationIncubationCenter #preventivehealthcare #prevention #smitakumar #medicircle

Related Stories

Loading Please wait...


Trending Now

Children in Cities Exposed to Elevated Lead Levels: Study Reveals Urgent Health ConcernApril 20, 2024
Biocon Ventures into Weight-Loss Drug Market with Semaglutide DevelopmentApril 20, 2024
Innovative AI Assistance Empowers Moscow Doctors to Detect Cervical Spine Issues through MRI ScansApril 20, 2024
Air India Express ties up with AISATS for AeroWash Automated Aircraft Exterior Cleanings April 19, 2024
IndoSup raises strategic funding led by CCI group promoters Naresh Sharma and Satish Sharma; investors include Yatra.com’s Rohan Mittal April 19, 2024
10 compelling reasons why choosing right media platform Is important in healthcareApril 19, 2024
Protecting Public Health: Proposed Guidelines for Pharmaceutical Product DistributionApril 19, 2024
What is Haemophilia: A Genetic Bleeding Disorder that has Affected 1,36,000 IndiansApril 19, 2024
Climate Change and Stroke Risk: Exploring the Impact of Temperature Fluctuations on Your Body April 19, 2024
The Extension and Benefits of ABHA Linking with CGHS Beneficiary ID: What You Need to KnowApril 19, 2024
Mental Health Issues Impact Studies in 3 out 4 Female Students: PeakMind StudyApril 18, 2024
Atal Incubation Centre – Centre for Cellular and Molecular Biology (AIC-CCMB) signs agreement for placement of equipment with Thermo Fisher Scientific to help advance innovation in India April 18, 2024
MiracleMe Introduces Revolutionary Orally Dissolving Plant-Based Nutrition ProductsApril 18, 2024
South Indian Bank signs MOU with Ashok Leyland Limited for Dealer FinancingApril 18, 2024
Serum Institute of India Partners with Oxford University to Develop Meningitis-B VaccineApril 18, 2024
Ethical Concerns Arise: Nestlé Accused of Adding Sugar and Honey to Infant Formula and Breakfast Cereals in Low-Income CountriesApril 18, 2024
Empowering India's Youth: IG Drones & AASSC Launch Drone Skill Program, to Upskill 10M YouthApril 17, 2024
Autonomix Medical Inc. Covered in Benzinga Article Highlighting Innovative Nerve Treatment TechnologyApril 17, 2024
Top 5 online learning platform for learnersApril 17, 2024
Broad-Spectrum RNA Vaccine Breakthrough for Enhanced Virus ProtectionApril 17, 2024