Earth Day is celebrated on 22nd April every year to provide a voice to the need for environmental consciousness. It has been recognized as the largest secular observance in the world to change the face of our Mother Earth and to make it more glowing with our mindful actions to secure the overall environment. Individuals and groups are working globally to make our planet as healthy as possible by taking earth-saving initiatives. Medicircle features 4 environment-conscious startups of India which are a step towards the better health of our Mother Earth.

Bare Necessities - This Karnataka-based startup is the brainchild of Sahar Mansoor, Founder, and CEO. It works to solve the trash problem that is severely affecting the earth's hygiene. Bagged with a degree in environmental planning, environmental policy, and environmental economics, it was a natural transition to work for the environment for Sahar. The startup mirrors the value of sustainability, zero waste, and ethical consumption. Bare Necessity works on the ideology to consume more mindfully and to encourage others to produce less waste and thus indulge in an earth-friendly lifestyle. This Bangalore-based start-up sells reusable straws and bamboo toothbrushes and contributes towards much fewer plastic straws and brushes in the landfill. All the products are packaged in recyclable, reusable, and biodegradable packaging. The company believes in the employment of women and ethical sourcing from local farmers and vendors.

Phool – The UP-based startup is working on the unique idea of solving the temple-waste problem. The startup collects 8.4 tons of floral waste from temples in UP every day and handcrafts them to produce organic vermicompost, biodegradable packaging material, and charcoal-free incense with the use of flower-cycling technology. Phool employs women workers. The initiative has gained so much support that even orthodox religious authorities look forward to getting the flowers used for a good mission rather than adopting the age-old practice of dumping the flowers in the river. Ankit Agarwal is the Founder and CEO of Phool. Initially, it was not easy for him and his team to get this idea rolling but now it is roaring with support.

FIB-SOL Life Technologies – This Tamilnadu-based startup is the result of the vision of Dr. Kavitha Sairam, CEO, and Director. FIB-SOL translates advanced material technologies from research to the biotechnology industry. Nanofiber platforms are designed to create lightweight delivery formulations for agri-inputs such as pesticides, bio-fertilizers, and other plant growth stimulants. It is based on an integrative research approach to offer a technical solution to the problems in the healthcare and agricultural sector. FIB-SOL has helped overcome challenges faced in the agricultural and environmental sectors through computational biology and nanobiotechnology through the manufacturing of innovative products designed after immense R&D.

Surprise Elements – The Maharashtra-based startup produces high-quality, natural, handmade bath & body products. It was started with the quest to create organic and natural skincare products keeping the environment at the center of all. There is the use of 100% natural ingredients sourced locally to keep not only the human body but also mother nature healthy. The organization also aims to empower rural women by employing them for making natural products. Surprise Elements is the vision of its Founder, Ashwini Gaikar who always believes in a sustainable lifestyle. All products are packaged in an eco-friendly way. The customers have been loving the product as well as the idea behind this startup.