AgriTech startup, Deep Rooted has raised $12.5 million in its Series A round. The funding was led by IvyCap Ventures. Its existing investors Accel, Omnivore, and Mayfield also participated in the funding round. 

Currently available in Bengaluru, Chennai, and Hyderabad, the startup plans to utilize the funds to expand its operations in Southern India, strengthen its technology pipeline, and hire across its marketing, sales, and technology teams in the next 12 months. 

The Bengaluru-based startup is a D2C farm-to-fork business that sells fresh and quality fruits and vegetables to its urban customers directly from farms. It has partnered with farmers to craft the experience of ‘Eating Fresh’ and ‘Eating Clean’. The startup uses contamination-free farming methods for growing fruits and vegetables.

Founded in 2018 by Avinash BR, Gururaj Rao, Arvind Murali, and Santhosh Narasipura, Deep Rooted uses zero pesticides to add to its USP. They claim to offer more than 200 varieties of fruits and vegetables. 

There are 1,557 AgriTech startups in India. According to a report, India’s AgriTech startups have cumulatively secured $1 billion in funding between 2014 and 2021. Last year, AgriTech startups raised around $684 million through 47 funding activities.