D2C startup Eat Better Ventures Pvt Ltd has raised Rs 5.5 crore as seed funds in a funding round led by Java Capital and Mumbai Angels. Their first fundraiser was done by GetVantage for an undisclosed price. 

This round also saw participation from Shiprocket Ventures, Capier Capital, and Plan B Capital. Other participants in the round were Harpreet Grover, Arjun Vaidya, Radhika Ghai, Vishesh Khurana, Bimal Kartheek Rebba, Ishank Joshi, Venus Dhuria, Bhavik Vasa, Divij Bajaj and more.

Started in 2020, Eat Better is a venture started by mother-son duo Mridula Kanoria and Shaurya Kanoria. They noticed that many had to select between healthy or tasty. To change this, they introduced snacks that are 100 per cent natural, free of chemicals and any artificial flavours and colours. These are traditional Indian snacks but made more healthy and made to suit changing palate preferences of the generation. 

Eat Better has been able to achieve their wish of healthy snacking. This is also reflected in their 38% month on month growth along with a high customer retention rate. A report by Statista claims that the size of the Indian savoury market is estimated to be around $6 billion and will further grow to $14 billion by the end of 2026.