FLO members interacted with the weavers of dying art Telia Rumal of Puttapaka

▴ Telia Rumal craft
FLO adapted Telia Rumal craft and impacted the weavers: Ritu Shah

Hyderabad, February 10, 2024.... FICCI Ladies Organisation (FLO) adopted a craft and promoted the historical craft of Telia Rumal, the weave which is said to have been patronised once by the Hyderabad aristocracies, informed Ritu Shah, Chairperson of FLO.  A team of FLO members along with Ritu Shah have travelled to Puttapaka village in the city outskirts.  The village is known for its craft.

I was very passionate about promoting the historical craft of Telia Rumal hand weave. Telia Rumal is a method for the oil treatment of yarn. It originated from different parts of both Telugu states.  The history of Telia Rumal goes back to the 19th century. The weave is patronised once by the Hyderabad aristocracies.  The royalty of Hyderabad is said to have fallen in love with it, she said.  

Due to our sustained effort in the last 10 months, we have impacted 6 women entrepreneurs and made this craft known to such an extent that Telangana’s ‘Telia Rumal’ has gone global and was showcased at the G20 meeting, Ritu Shah said while interacting with the weavers.

She said this craft was adopted under my theme on Sustainable Development and aligns with the UN SDGs.

Through our efforts, we got the village a grant of Rs 30 lakh from the government of Telangana.  More than 200 pieces of garments could reach the nook and corner of the country highlighting its importance, she revealed.  

FLO Donated 4800 Sanitary Pads, Two Mobile Toilets, Sanitary Pads Vending Machine and an incinerator through the hands of a Collector in the past in the village.  It also adopted Puttapaka Village. Organised Free Speciality Health Check camp for 800 village women

The FLO members interacted with artists in the village on Saturday.  They also checked out how beautiful garments are made out of Telia Rumal craft.

The FLO team also interacted with Mr Bhaskar, the Sarpanch of Puttapaka village which is the centre for Telia Rumal craft.  He Puttapaka and Koyyalgudem, two villages are involved in the craft.  Together they produce Telia Rumal Fabric worth Rs 5 crore a month. But, they don’t have buyers.  What they need is marketing help, design intervention, online promotion and financial support from the government in terms of interest-free loans.  Nearly 1000 families depend on this dying craft, he said.  He appreciated the efforts of FLO in popularising their craft.  FLO helped us in the market development by allowing us to participate in Style Tatva.  FLO has intervened in many aspects and helped us a lot, he added

The FLO today concluded their year-long activity for the promotion of the craft.  

Tags : #

About the Author

Team Medicircle

Related Stories

Loading Please wait...


Trending Now

Empowering India's Youth: IG Drones & AASSC Launch Drone Skill Program, to Upskill 10M YouthApril 17, 2024
Autonomix Medical Inc. Covered in Benzinga Article Highlighting Innovative Nerve Treatment TechnologyApril 17, 2024
Top 5 online learning platform for learnersApril 17, 2024
Broad-Spectrum RNA Vaccine Breakthrough for Enhanced Virus ProtectionApril 17, 2024
The Impact of Excessive Internet Usage on School Absence: Finnish Study Reveals Key FindingsApril 17, 2024
Uncovering Delhi's Illegal Fertility Centre Operations: Insights from Recent Child Trafficking CasesApril 17, 2024
CarDekho's CSR Arm Girnar Foundation Hosts Health Check-up Camps for Underprivileged Children in Jaipur and GurugramApril 16, 2024
Atal Incubation Centre – Centre for Cellular and Molecular Biology (AIC-CCMB) signs agreement for placement of equipment with Thermo Fisher Scientific to help advance innovation in India April 16, 2024
AVEKSHA, four-day care centres, for the kids of industrial workers inauguratedApril 16, 2024
Nearly a third of the constituencies have zero women candidates in Phase 1 and 2 of LS Elections; reveals The Quantum Hub’s Factsheet April 16, 2024
Emergency Healthcare Provider Medulance Secures $3 Million Series A Funding Led by Alkemi Growth CapitalApril 16, 2024
The Healing Power of Natural Diversity: How Nature Boosts Mental HealthApril 16, 2024
Unveiling Cellular Recycling: How Nutrient-Starved Cells Adapt to Stressful ConditionsApril 16, 2024
Advancing Cancer Care: AIIMS Bhopal’s Workshop on Biomarker Interpretation in Breast CancerApril 15, 2024
10 Powerful Benefits to Diversify Healthcare Advertising ChannelsApril 15, 2024
Understanding Hospital Sink Contamination: Challenges in Fighting Multidrug-Resistant BacteriaApril 15, 2024
Rajasthan’s Swine Flu Situation: Health Department Observes DeclineApril 15, 2024
Is Your Doctor’s Prescription Incomplete ? Insights from Recent ICMR Study Suggests So!April 13, 2024
Ministry of Health Dispels Misinformation on Medicine Price Surge from April 1April 13, 2024
India’s First Indigenous CAR T-Cell Therapy Launched By President Droupadi Murmu: A New Hope in Cancer TreatmentApril 12, 2024