Actress, presenter and designer Mandira Bedi today voiced her support for #RahoStrongIronStrong, a campaign launched by Livogen tonic - a nutritional supplement from Procter & Gamble Health Limited (formerly known as Merck Limited).

The campaign is designed to help women recognize the early symptoms of iron deficiency and take appropriate steps to overcome them. Iron deficiency is one of the leading causes of anaemia in India, and approximately over 50% of women aged 15-49 years are anemic[1]. By narrating the daily victories and struggles of women from various spheres, Livogen tonic aims to equip women to identify the key symptoms of iron deficiency which many tend to overlook, as they seem a consequence of their daily stressful lives.

Commenting on helping women become more aware of iron deficiency, Mandira Bedi said, “As a multi-tasking, working mom, I know it can be both fulfilling and exhausting to be the go-to person for everyone at work and home. But exhaustion can also be a sign of iron deficiency. Adding a good iron supplement to a healthy and balanced diet may help you stay strong and healthy. #RahoStrongIronStrong is about equipping every Indian woman to notice the signs of deficiency, so they can take prompt action.”

Procter & Gamble Health Limited’s Managing Director, Milind Thatte said, “Livogen - one of India’s leading iron supplementation brands - has been dedicated to awareness and education efforts on iron deficiency in our 50 years of presence in India. Livogen Tonic’s new initiative #RahoStrongIronStrong seeks to empower women to be at their best by helping them recognize the symptoms of iron deficiency in daily life, and the actions they can take to prevent and overcome these through a balanced diet and right supplementation."