mCaffeine gains Rs 240 crores in Series C round

Personal care brand mCaffeine’s parent brand Pep Technologies has raised Rs 240 crores ($31.5 million) in its Series C round led by Paragon Partners.

Personal care brand mCaffeine’s parent brand Pep Technologies has raised Rs 240 crores ($31.5 million) in its Series C round led by Paragon Partners. Other participants of the round are Sharrp Ventures, Amicus Capital Partners and RPSG Capital Ventures.

This is Paragon Partners’ first investment in the personal care sector. For this round, Pep Technologies was valued at Rs 1000 crores. The funds will be used to expand to 12 countries and to acquire smaller verticals in the beauty space from across India and abroad.

The startup was founded in 2016 by Mohit Jain, Saurabh Singhal, Tarun Sharma, Vaishali Gupta and Vikas Lachhwani. The brand has a portfolio of over 50 caffeine-infused products. This includes soaps, shampoos, oils and others. They have a strong customer base of over 2.5 million spread across 18,000 pin codes. 

They have so far raised $37.4 million in their 5 rounds of funding. Telama Investments and boAt’s co-founder Aman Gupta are a few of its investors. They have raised Rs 20 million in an angel round in 2016. In its Series A round they raised $2 million and in their Series B round they raised Rs 220 million. 

The D2C space for beauty and personal care is highly competitive. Honasa Consumer backed Mamaearth and The Derma Co and The Good Glamm Group-backed MyGlamm and Organic Harvest are few of the competitors in this field.

Tags : #mCaffeine #PepTechnologies #MohitJain #SaurabhSinghal #TarunSharma #VaishaliGupta #VikasLachhwani #AmanGupta #funding #fundingalert #smitakumar #medicircle

About the Author

Priyal Shah

Priyal Shah is a graduate of Media from Mithibai College, Mumbai. She is a writer, researcher and avid reader.

Related Stories

Loading Please wait...


Trending Now

Actor-Director Sathish Kaushik Died of a Heart Attack at the Age of 66March 09, 2023
Soleus Push-Ups: A Laziest Exercise to Lower Blood Sugar LevelsMarch 09, 2023
World Kidney Day 2023: Be Aware of Kidney DiseasesMarch 09, 2023
Sushmita Sen reveals about suffering from a severe heart attack recently and Addison's disease in 2014March 06, 2023
A significant increase in influenza A H3N2 patients that are accompanied by severe coughing and feverMarch 06, 2023
Is AIDS or HIV curable in Ayurveda?March 03, 2023
Artificial Sweetener Erythritol Raises the Possibility of Heart Attack.March 01, 2023
Difference between HIV and AIDS - When to give antiretroviral therapy?March 01, 2023
Zero Discrimination Day: Let's Raise the Voice Against DiscriminationMarch 01, 2023
International Women’s Day 2023 – Embrace EquityFebruary 28, 2023
Brain Tumors - Types, Symptoms and Risk FactorsFebruary 28, 2023
World Rare Disease Day: End Stigma Against Rare Diseases.February 28, 2023
National Science Day 2023 - Global Science for Global WellbeingFebruary 28, 2023
Eating disorders - Types and their complicationsFebruary 27, 2023
The condition that took away the life of Malayalam filmmaker, Joseph ManuFebruary 27, 2023
World NGO Day 2023 - We make a living by what we get, but we make a life by what we giveFebruary 27, 2023
Functions and Problems of SerotoninFebruary 25, 2023
Arthritis management – Tips to manage arthritis effectivelyFebruary 25, 2023
Apple has undertaken a project of no-prick blood sugar monitoring feature for its watch.February 24, 2023
Bird flu – Jharkhand on alert, know its prevention and symptoms in humansFebruary 24, 2023