About 75 percent of India’s population that lives in rural villages needs doctors who are based out of metropolitan cities and about 620 million. Rural Indians need access to basic healthcare facilities. The doctor-patient ratio in India is one per 1,457 Indian citizens; while in rural areas alone, the ratio is as low as one doctor per 25,000 citizens 75.1% of competent doctors practice in urban areas, 23% in towns (semi-urban) whereas only 2% of a doctors practice in rural areas.
Dr. Vishesh Kasliwal is a Co-Founder & CEO of Medyseva, which is an Indore-based healthcare startup focusing on telemedicine in rural India.
Journey of Medyseva, a telemedicine startup
Dr. Vishesh Kasliwal informs, “Medyseva is a rural medical platform. We have opened multiple clinics across villages wherein the patient walks into the clinic and gets a consultation either from an MBBS doctor or a specialist doctor over a video line at affordable rates. This is the basic concept of what we are trying to do.”
He further explains, “We realize that people in rural areas do not have access to good quality doctors. The doctors in rural areas are either underqualified or nonqualified. Even though they travel to the city to get the treatment done, they end up spending a lot of money. So, we came up with Medyseva for people who actually need it. We, my wife and I are the founders of the company. During the covid, I was giving multiple consultations to people online and during this time the idea popped in for “Medyseva.”
USP of Medyseva
Dr. Vishesh Kasliwal states, “Being a doctor and working in rural areas, I would say that if even 20 more people join up this line, it would be very beneficial for India.
Medyseva focused on rural areas
There are multiple challenges to working in rural areas and that is why most people do not want to enter this arena. So, you should take up it as a challenge and work in these focussed areas. If everybody works collaboratively together, we can take the country to a different level together.
Uber-Kind model- Availability for doctor and patient connect
We are following an Uber-Kind model. Whenever a patient comes in, he does not have to wait. For example, if a patient needs an MBBS doctor consultation, the manager can go ahead with the help of a click and send a notification to all the MBBS doctors on the platform. The patient does not have to wait and whichever doctor is available will take up the case there and then.
Assistant doctor to reach out to specialist doctors
In the case of a specialist doctor, we have a concept of an assistant doctor. This assistant doctor receives an internet call from the one who manages the center. They take a complete detailed history of the health issue. They analyze it further and similarly, they go ahead with a click to get the expertise of a specialist doctor. Specialist doctors are generally considered as real busy people. They have to cater to many patients.
Automated device to check the vitals
We also have a device, where on a touch of the finger all the body vitals are recorded including blood pressure, temperature, respiratory rate.”
Solution of affordable healthcare through consultation
Dr. Vishesh Kasliwal says, “We are providing MBBS doctor consultation at an average affordable rate to the rural population. For any kind of super-specialty, it is 500 rs. We have certain shares in these case consultations.
Case consultation all over the nation
Our focus is to get to the nook and corner of the country. We are focusing on the volumes. This is our primary source.
Lab investigations and ambulance services
We are focusing on pathological investigations at the center. We are tied with multiple hospitals and radiology labs. Whenever required we send the patients to the hospital or the lab person comes and collects the patient’s sample at the Mediseva Kendra center. This is our secondary source.”
Lives Touched So far by Medyseva
Dr. Vishesh Kasliwal informs, “Currently, we are located in more than 50+ villages. We are present in MP, Assam, UP, Bihar, Jharkhand, Maharashtra, and Orissa. By 15 th November, a few clinics will also start in Nepal. We have already given consultation to more than 20,000+ patients to date. Along with this, we have done multiple awareness sessions in schools and colleges where we have discussed with students about multiple objectives. The awareness sessions are being given to more than 1 lac + students.”
Utilization of Funds by Medyseva
Dr. Vishesh Kasliwal explains, “We have raised about 35 lacs from AIC RNTU Bhopal. The company has also raised funds from Angel Investors. The show was telecasted on Aajtak and backed up by Suniel Shetty. As I informed you that we want to spend across India, and for this, we have reduced the patient consultations. The majority of the portion is being used in technology. We want more streamlined and effective consultation so we are working in technology at a faster pace. We are also expanding when it comes to operations in terms of sales and marketing teams.
Revenues in FY 2022- FY2023
Dr. Vishesh Kasliwal says, “By 2023, we will be able to close by around 35 lacs rupees.”
Goals and expansion plans for Medyseva
Dr. Vishesh Kasliwal says, “Our plan is by the end of 5 years, we want our presence to be in more than 50000 villages in India. We have already moved to Nepal and soon we will be present in Bangladesh, Burma, and Bhutan we are also planning to expand to African countries like Zimbabwe, Namibia, and Kenya. We have already started discussing the countries. The plan is to reach the regions of South-East Asia, Africa, and the Indian subcontinent. This is the scope of expansion. We would like to get into urban sectors after covering substantial areas of rural parts.”
Learning from Entrepreneurial Journey
Dr. Vishesh Kasliwal says, “Every day I am learning something new. I am a medical doctor by qualification. Getting from healthcare to entrepreneurship is altogether a different game. Moreover, running a startup is totally different. It has its own challenges. The biggest challenge is convincing customers, and investors and learning about rural marketing and the arena. The urban area is totally different from the rural one. When I started entering rural villages, I realized that this is a different ball game altogether. It is adventurous. I feel blessed working in this area and understanding healthcare.”
Edited By: Dr.Rati Parwani
Contributed By: Dr. Vishesh Kasliwal, Co-Founder & CEO, Medyseva