Galderma, a pharmaceutical company for skin health and wellness products, announces the renewal of the visual identity of Dermotivin, its brand of facial soaps, which offers a complete portfolio of sanitizers in different presentations: bar, liquid or foam, and are suitable for all skin types. The renewal follows the strategy of exploring and highlighting the main benefits of each of its lines.

The novelty brings packaging with a cleaner design, repositioned logo and more modern caps. "Each element of the new visual identity of Dermotivin products was designed to further delight our consumer, without losing reference to being a colorful brand. Our main objective is to help consumers choose the ideal product for their skin type through benefits of each line " , says Camila Mega Horaguti, manager of the Dermotivin brand.

Consumers who have dry or more sensitive skin can use the Soft line , which offers cleansing without causing irritation, providing a feeling of softness. The Original line , indicated for combination to oily skins, eliminates excess oil without drying out, allowing an effective and balanced hygiene. The Control line , without salicylic acid, is perfect for the control of very oily skin, as its mattifying effect reduces excess shine on the skin. The Salix line is the line for those with acne prone skin, it reduces excess oil. With salicylic acid, it has a drying effect, unclogging the pores and helping to fight blackheads and whiteheads. And lastly, the exfoliating darlingScrub , which is ideal for all skin types, its formulation has exfoliating microspheres that remove impurities and dead cells, stimulates skin renewal and provides deep pore cleansing.

With the new visual identity, the brand will also update and reinforce its presence at the point of sale, on digital channels and mainly with dermatologists.

Galderma, the largest independent global dermatology company in the world, was created in 1981 and is currently present in more than 100 countries. With an extensive portfolio of prescription drugs, aesthetic solutions and consumer products, the company partners with healthcare professionals worldwide to meet people's skin health needs throughout their lives. Galderma is a leader in research and development of scientifically defined and clinically proven solutions for the skin