Digital health firm Vivacare announced today the launch of its new service that enables medical professionals to easily create a Professional Profile that highlights their clinical expertise and delivers doctor-recommended patient education resources that help patients prepare for their appointments and better manage their care from home. The free service for Physicians, Nurse Practitioners and Physician Assistants strengthens their voice online to better reach and support their patients.

Unlike other physician directories, the Vivacare Professional Profile has a patient-friendly interface, is advertising-free and gives doctors control of their online personae. Participating professionals tailor their Profile to list the conditions they treat and the procedures they offer and share their unique approach to care by publishing "Tips & Wisdom" about selected clinical topics.

The Professional Profile includes a "Patient Care Toolkit" pre-loaded with hundreds of patient education resources designed to improve clinical care and patient satisfaction. Content includes printable handouts, videos, interactive Learning Guides and patient support tools that can be customized by physicians to reflect their subspecialty and unique approach to care.

A dermatologist who enrols for Vivacare can create a Profile that highlights his or her expertise in performing cosmetic procedures or display videos that prepare patients for their Mohs surgery procedure. Similarly, an allergist may create a Profile that describes his or her experience treating asthma and offer resources that help patients manage their asthma, such as videos on how-to-use an inhaler, an Asthma Diary and asthma medication rebates.

The Patient Care Toolkit can also be delivered to patients via mobile app or displayed on the doctor's own website, so it becomes an in-depth health reference for patients. Enrolled professionals benefit by efficiently delivering content that leads to more productive and meaningful patient interactions, and patients benefit from gaining easy access to information from the source they trust most, their own doctor