A women entrepreneur is a woman or a group of women who initiate, organize or run a business concern. Despite women overpowering in sheer numbers, we still have very few women entrepreneurs in our country. There are only 7 women entrepreneurs in every 100 Indian entrepreneurs. The one sector where women's leadership in business is imminent is in the micro, small and medium enterprises (MSMEs) sector. Of all the 63 million MSMEs, around 8 million are women-led. But things are changing for the better.
Due to economic progress, better access to education, urbanization, the spread of liberal and democratic culture, and recognition by society, there has been a spurt in women's entrepreneurship in India. Women-owned businesses enterprises are playing a prominent role in society inspiring others and generating more employment opportunities in the country. The increasing presence of women as entrepreneurs is bringing a lot of change in the business and economic growth of a country. Gradually but steadily, the world over, women entrepreneurs have emerged as successful entrepreneurs. We at Medicircle are conducting the 'Top Women Entrepreneurs of Healthcare’, Series to showcase such inspirational female role models on a revolutionary journey.
Dr. Rachita Narsaria Ghatawat is the founder of Spellbound Inc. Mumbai, a one-of-its-kind healthcare content consultancy that is fueled by Doctors for the healthcare and wellness industry. As a State Gold medalist and academician, she shifted gears towards entrepreneurship seeing that there was a huge gap in communication between doctors and patients. Spellbound Inc. works with all leading pharmaceutical MNCs and healthcare tech firms to bridge this gap. Its services include Content solutions, Digital solutions, and Doctor & Patient education.
Dr. Rachita says, “As a healthcare content expert, we are trying to bridge the communication gap between doctor and patient with the help of pharmaceutical industries and health tech companies. Patients hardly understand what doctors are trying to convey to them. Patients feel lost while talking to them. They face difficulty in communicating about their diagnosis or treatment procedure. So, I thought someone has to come forward to bridge this gap and thus started Spellbound. We have been doing this for the last 7 years.
Challenges and advantage
Dr. Rachita expresses, “Especially in a country like India, society has certain expectations from a woman (who is also a mother, daughter, daughter-in-law, wife) apart from being an entrepreneur. No matter how successful women are in their professional fields, they are not exempted from playing their personal and social roles. After working so hard in the office, women have to perform all their household duties too."
Dr. Rachita adds, “Talking of advantage, women have a lot of empathy. Women easily understand the position of others. They value their team very much. That's why women-led teams are more successful, united, and productive because they understand and help each other very well. We should not consider this as a weakness, instead use it as your superpower in the profession.”
Dr. Rachita mentions, “My grandmother was my biggest motivation, supporter, and mentor. Despite studying only up to the third standard, she was smart enough to handle her father’s business account. I consider her as a role model to move ahead of any obstacle. The second inspiration is Indra Nooyi, Ex CEO and Chairman of PepsiCo. Despite coming from a typical Indian family, she had overcome all her challenges very beautifully, very graciously. I admire her very much. I would like to give the same message to other women that you can achieve anything with your dedication and hard work.”
(Edited by Renu Gupta)