Mumbai, May 29, 2026: Commemorating World No Tobacco Day 2026, P. D. Hinduja Hospital & Medical Research Centre unveiled a striking public installation titled ‘Quit to Live’ at Shivaji Park and Khar Gymkhana. The installation, designed as larger-than-life depiction of damaged human lungs aim to raise awareness about the impact of smoking and tobacco consumption on lung health. As part of the initiative, the hospital also conducted free Peak Flow Tests for visitors at the venue.

Smoking and other forms of tobacco consumption continue to be one of India’s major public health concerns and are a major risk factor for cardiovascular diseases, cancer, diabetes, stroke, chronic lung disease, etc. According to WHO, tobacco is one of the major causes of death and disease in India and accounts for nearly 1.35 million deaths every year. There is a continued need for organisations and government bodies to create greater awareness about the harmful effects of tobacco consumption and encourage healthier lifestyle choices. In line with this commitment, P. D. Hinduja Hospital & MRC has been running a dedicated Tobacco Cessation Clinic for over 10 years to support individuals in quitting tobacco use.

Mr. Gautam Khanna, CEO, P. D. Hinduja Hospital & Medical Research Centre, said, “We believe healthcare institutions have a responsibility towards building healthy communities beyond the walls of the hospital. Tobacco consumption is a major health issue in India and through this public installation, we hope to encourage more conversations on the importance of lung health. Our goal is to motivate individuals especially our young population to choose good health over smoking and tobacco consumption.”

Dr. Lancelot Pinto, Consultant, Pulmonologist and Epidemiologist, P. D. Hinduja Hospital & Medical Research Centre, said, “The harmful effects of smoking and tobacco consumption develop silently overtime and can eventually lead to irreversible damage. Over time, exposure to tobacco significantly reduces lung capacity and in long term lead to serious health complications including cancer. Through this installation, we want public at large to understand their lung health and recognise the importance of early intervention. Timely awareness and cessation remain critical in reducing the risk and the burden of tobacco-related disease.”

Through initiatives such as ‘Quit to Live’ public installation, P. D. Hinduja Hospital continues to use public awareness and community engagement to promote preventive health. By bringing conversations around smoking, lung health and early screening into public spaces, the hospital hopes to encourage more individuals to make informed decisions for their health and wellbeing.