Agilus Diagnostics Launches New TVC with Brand Ambassador Anil Kapoor to Reinforce Transition from SRL Diagnostics

▴ Image_Agilus Diagnostics Launches New TVC with Brand Ambassador Anil Kapoor_
The key objective of the campaign is to build awareness that Agilus Diagnostics is the same brand previously known as SRL Diagnostics.

New Delhi, 09, March, 2026: Agilus Diagnostics, one of India’s leading diagnostic service providers, has unveiled a new television commercial featuring its brand ambassador Anil Kapoor, as part of a nationwide campaign to reinforce its evolution from SRL Diagnostics. The main objective of the campaign is to build awareness around the brand’s evolution from SRL Diagnostics to Agilus Diagnostics, while reassuring consumers that the trust, quality and clinical excellence they have relied on for decades remain unchanged. The campaign reinforces Agilus Diagnostics’ commitment to proactive health and wellness.

 

The TVC is anchored around the core message, “Jo Kal Tak SRL Diagnostics Tha, Wohi Aaj Agilus Diagnostics Hai”, clearly communicating the brand’s continued commitment and credibility. Through a simple, relatable narrative, the TVC highlights how the brand has evolved keeping pace with changing consumer needs, while staying rooted in its legacy of dependable diagnostics. The campaign continues to carry Agilus Diagnostics’ long-standing tagline, “Khud Ko Test Kartey Raho”, reiterating the importance of regular testing and proactive health management.

 

The film addresses a key question many consumers have had since the rebrand — whether Agilus Diagnostics is the same trusted SRL Diagnostics. By answering this directly and humanely, the TVC strengthens confidence and reinforces the brand’s commitment to helping people stay aware and in control of their health.

 

Speaking about his association with the brand, actor Anil Kapoor commented, “I have been associated with this brand for a very long time and I take immense pride in the fact that it is one of the few legacy brands that has continued to evolve in tandem with changing consumer needs. From SRL Diagnostics to Agilus Diagnostics, their journey reflects evolution, trust, consistency and commitment to core values - values that I resonate with and live by.”

 

Commenting on the campaign, Deepak Narang, COO, Agilus Diagnostics Ltd., said, “Our transition from SRL Diagnostics to Agilus Diagnostics marks a watershed moment in our journey. While our name has changed with time, our focus on quality, accuracy and proactive patient care remains unchanged. This campaign reassures our consumers that we continue to be their trusted partner in every step of their health journey—now with a more agile, future‑ready outlook. ‘Khud Ko Test Kartey Raho’ encapsulates our belief in proactive healthcare and the power of early action.”

 

The integrated 360° brand campaign has been rolled out across television, digital platforms, outdoor media and other consumer touch points.

 

Tags : #

About the Author


Team Medicircle

Related Stories

Loading Please wait...

-Advertisements-



Trending Now

A Practical Guide to Fibre: How Indian Adults Can Add More Without Digestive DiscomfortSeptember 12, 2026
Understanding Heart Palpitations: Common Triggers, Helpful Records, and Warning SignsSeptember 12, 2026
The Fourth Trimester: Why Healthcare Often Stops Too Early After DeliverySeptember 12, 2026
Postpartum Mental Health: The Healthcare Gap Nobody Talks About EnoughSeptember 12, 2026
Healthy Snacks for Children: Smart Indian Alternatives to Highly Processed FoodsSeptember 11, 2026
Understanding Constipation: Fibre, Fluids, Movement, and When Symptoms Need AttentionSeptember 11, 2026
Medical Device Cybersecurity: When a Connected Device Becomes a Security RiskSeptember 11, 2026
Zero-Trust Security for Hospitals: Why Traditional Network Security Is No Longer EnoughSeptember 11, 2026
Understanding Vertigo: Why the Room Feels Like It Is Spinning and What to Do NextSeptember 10, 2026
Healthy Eating on a Budget: Nutritious Indian Meals for FamiliesSeptember 10, 2026
AI in Ultrasound: How Intelligent Imaging Could Transform Diagnostic Access in IndiaSeptember 10, 2026
How AI Is Changing Pathology Laboratories in IndiaSeptember 10, 2026
Healthy Breakfast Ideas for Busy Indian Professionals: Building a Balanced Morning PlateSeptember 09, 2026
Understanding Seasonal Skin Dryness: Everyday Care for Indian Climates and Sensitive SkinSeptember 09, 2026
AI for Rare Diseases: Can Algorithms Help Doctors Solve Diagnostic Mysteries?September 09, 2026
AI-Powered Emergency Rooms: The Next Transformation in Hospital CareSeptember 09, 2026
Happiest Health Expands Project Khushi with Bengaluru City Police, to Reach 600 Personnel Over Three YearsSeptember 08, 2026
Doctors at Nanavati Max Hospital Successfully Replants Amputated Thumb of a 69-Year-Old Mumbai Taxi Driver after Eight-Hour MicrosurgerySeptember 08, 2026
MGM Healthcare Performs Open Surgical Chest Contour on a 44-year-Old Man with Liver FailureSeptember 08, 2026
SIMS Hospital Performs Asia’s First New-Generation Bone-Sparing Hip Procedure on International PatientsSeptember 08, 2026