Agilus Diagnostics Launches New TVC with Brand Ambassador Anil Kapoor to Reinforce Transition from SRL Diagnostics

▴ Image_Agilus Diagnostics Launches New TVC with Brand Ambassador Anil Kapoor_
The key objective of the campaign is to build awareness that Agilus Diagnostics is the same brand previously known as SRL Diagnostics.

New Delhi, 09, March, 2026: Agilus Diagnostics, one of India’s leading diagnostic service providers, has unveiled a new television commercial featuring its brand ambassador Anil Kapoor, as part of a nationwide campaign to reinforce its evolution from SRL Diagnostics. The main objective of the campaign is to build awareness around the brand’s evolution from SRL Diagnostics to Agilus Diagnostics, while reassuring consumers that the trust, quality and clinical excellence they have relied on for decades remain unchanged. The campaign reinforces Agilus Diagnostics’ commitment to proactive health and wellness.

 

The TVC is anchored around the core message, “Jo Kal Tak SRL Diagnostics Tha, Wohi Aaj Agilus Diagnostics Hai”, clearly communicating the brand’s continued commitment and credibility. Through a simple, relatable narrative, the TVC highlights how the brand has evolved keeping pace with changing consumer needs, while staying rooted in its legacy of dependable diagnostics. The campaign continues to carry Agilus Diagnostics’ long-standing tagline, “Khud Ko Test Kartey Raho”, reiterating the importance of regular testing and proactive health management.

 

The film addresses a key question many consumers have had since the rebrand — whether Agilus Diagnostics is the same trusted SRL Diagnostics. By answering this directly and humanely, the TVC strengthens confidence and reinforces the brand’s commitment to helping people stay aware and in control of their health.

 

Speaking about his association with the brand, actor Anil Kapoor commented, “I have been associated with this brand for a very long time and I take immense pride in the fact that it is one of the few legacy brands that has continued to evolve in tandem with changing consumer needs. From SRL Diagnostics to Agilus Diagnostics, their journey reflects evolution, trust, consistency and commitment to core values - values that I resonate with and live by.”

 

Commenting on the campaign, Deepak Narang, COO, Agilus Diagnostics Ltd., said, “Our transition from SRL Diagnostics to Agilus Diagnostics marks a watershed moment in our journey. While our name has changed with time, our focus on quality, accuracy and proactive patient care remains unchanged. This campaign reassures our consumers that we continue to be their trusted partner in every step of their health journey—now with a more agile, future‑ready outlook. ‘Khud Ko Test Kartey Raho’ encapsulates our belief in proactive healthcare and the power of early action.”

 

The integrated 360° brand campaign has been rolled out across television, digital platforms, outdoor media and other consumer touch points.

 

Tags : #

About the Author


Team Medicircle

Related Stories

Loading Please wait...

-Advertisements-



Trending Now

Nanavati Max Hospital Hosts Max Cancer Congress 2026, Bringing Together Oncology Experts to Explore the Future of Cancer Care October 01, 2026
Dhiya Fertility and Maternity Center Performs Tamil Nadu’s First Robot-Assisted Fertility Procedure; 37-Year-Old Woman Delivers Healthy Baby GirlOctober 01, 2026
Habuild’s “Are You Still Awake?” Campaign Encourages India to Switch Off, Sleep on Time and Not Take Everything to Heart October 01, 2026
CoinSwitch Turns Profitable in FY26 as Revenue Surges 150% to ₹324 CrOctober 01, 2026
Mega CPR Training: Baby Memorial Hospital Vadakara enters Asia and India Book of RecordsOctober 01, 2026
Supertails vaccinates 300 dogs and cats against rabies across Bengaluru in a three-day World Rabies Day drive October 01, 2026
Why Continuity of Care Matters When Patients Move Between Health FacilitiesOctober 01, 2026
Building Stronger Referral Pathways Between Primary Care and Specialist ServicesOctober 01, 2026
How Can Diabetes and High Blood Pressure Quietly Lead to Kidney Failure?September 30, 2026
Apollo Hospitals’ “My Hands Are Ready” Sets World Record Title with 61,221 CPR Pledges in 30 DaysSeptember 30, 2026
How Medical Device Trials and Validation Shape Safer Healthcare Innovation in IndiaSeptember 30, 2026
Medical Device Safety in India: What Patients Should Know About Recalls and AlertsSeptember 30, 2026
Smart Implants: How Connected Devices Could Transform Follow-Up Care in IndiaSeptember 30, 2026
Single-Use Medical Devices: Innovation, Cost and Sustainability in Indian HealthcareSeptember 30, 2026
11th National Convention on Medicine & Law 2026 Successfully Concludes at D Y Patil University, Navi MumbaiSeptember 29, 2026
Can Your Skin Show the Signs of Chronic Stress? Dermatologists Explain What to Watch ForSeptember 29, 2026
MDI Gurgaon’s Samvaad X ScaNxt NXT STEP to Put Strategic Decision-Making Under Polycrisis Conditions to TestSeptember 29, 2026
Point-of-Care Diagnostics in India: Bringing Faster Testing Closer to PatientsSeptember 29, 2026
Adult Vaccination in India: The Preventive Care Gap Beyond ChildhoodSeptember 29, 2026
Maternal Nutrition Beyond Iron and Folic Acid: What Modern Prenatal Care in India Should IncludeSeptember 29, 2026